According to The New York Times, Apple has hired John Giannandrea, Google’s chief of search and artificial intelligence. In a memo obtained by The Times, Tim Cook said:

“Our technology must be infused with the values we all hold dear,” Mr. Cook said in an email to staff members obtained by The New York Times. “John shares our commitment to privacy and our thoughtful approach as we make computers even smarter and more personal.”

Giannandrea joined Google in 2010 as part of the company’s acquisition of Metaweb and is credited with infusing artificial intelligence across Google’s product line. Giannandrea will report directly to Apple CEO Tim Cook.

This is a huge ‘get’ for Apple and comes fast on the heels of reports that the company is hiring over 100 engineers to improve Siri.