Apple and Billie Eilish have collaborated on a video visualizing Spatial Audio, the Dolby Atmos-powered audio technology designed to create an immersive listening experience for music fans. Eilish recently released her album Happier Than Ever, which is available on Apple Music in Spatial Audio and Lossless.
The video begins with Eilish singing Getting Older a cappella in front of a vanity mirror, transitions into a performance of GOLDWING. As Eilish sings, mirrors multiply her reflection, creating a visual metaphor for Spatial Audio.
An audio feature like Spatial Audio isn’t an easy thing to illustrate with video. However, Eilish’s short film hits the nail on the head by capturing the feel of the feature in a beautifully cinematic way that isn’t technical. As a fan of Eilish’s work, I also love her short but captivating performance.