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Apple Customers can Opt-Out of iAd Data Collection

Concerned with your mobile privacy as iAds are delivered to your iOS 4 applications? Fear not, for Apple’s new terms and conditions allow you to disable the intrusive tracking on your mobile device.

MacRumors reports,

“Apple and its partners use cookies and other technologies in mobile advertising services to control the number of times you see a given ad, deliver ads that relate to your interests, and measure the effectiveness of ad campaigns,” the text says. “If you do not want to receive ads with this level of relevance on your mobile device, you can opt out by accessing the following link on your device: http://oo.apple.com. If you opt out, you will continue to receive the same number of mobile ads, but they may be less relevant because they will not be based on your interests. You may still see ads related to the contrent on a web page or in an application or based on other non-personal information. This opt-out applies only to Apple advertising services and does not affect interest-based advertising from other advertising networks.”

Get the full scoop on MacRumors here.

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