MacStories is a daily publication from MacStories, Inc. about all things Apple, apps, automation, the latest in tech, and more.
Founded in Viterbo, Italy by Federico Viticci in April 2009, MacStories attracts readers thanks to in-depth, personal, and informed coverage that offers a balanced mix of technology news, app reviews, automation how-tos, and opinion. Today, MacStories is run by Federico and John Voorhees who joined MacStories in 2015 and has been running MacStories alongside Federico as his business partner since 2020.
Well into its second decade, MacStories has become one of the leading online media companies covering the world of apps and Apple, with editors, writers, developers, and designers based around the world, working together to deliver the highest quality content to a growing global readership.
Today, in addition to the website, MacStories is comprised of Club MacStories, which offers exclusive access to extra MacStories content every week, and a family of podcasts, including AppStories, a weekly podcast that explores the world of apps, Comfort Zone, a weekly podcast that pushes its hosts outside of their, well, comfort zone, MacStories Unwind, a weekly podcast covering movies, TV, videogames, music, and more, Magic Rays of Light, a weekly show focused on the world of Apple TV and Apple originals, NPC: Next Portable Console, a bi-weekly show about the games we take with us, and First, Last, Everything, a seasonal interview show where you get to know the guest through the technology they care about most.
MacStories’ audience includes creative, professional, and tech-savvy readers who care about quality apps designed for Apple products, appreciate detailed, insightful reviews, editorials, and tutorials, and are interested in getting the most from their technology through automation.
The MacStories Team
You can contact the MacStories team via the email addresses listed below.
What Guides Us
Every day, we try to follow these guidelines at MacStories. These are the principles that guide us and that shape our relationship with MacStories readers and podcast listeners.
- We report news in a timely fashion but without rushing to get stories out.
- Whenever possible, we try to add context and analysis to news reports.
- We don’t publish leaks or rumors.
- We focus on in-depth app reviews; we always use our own screenshots (unless we can’t for privacy-related reasons) and only write about apps if we have personally tested them. We do not rehash App Store release notes. We share our opinions fairly and by explaining the things we don’t like about an app too.
- We have never done and never will do paid reviews.
- We don’t write sensationalistic headlines “for clicks”, nor do we publish posts exclusively designed to criticize or attack others. Our readers are interested in useful products that can make their lives better, not industry gossip.
- If Apple provides us with review units of new products, we’re still going to write the things we don’t like about them because honesty is more important than access. This is true for all review units of products we are sent.
- We take as much time as necessary to work on our editorials.
- MacStories is made by people for people. We don’t use generative artificial intelligence to write our articles or synthesize facsimiles of our voices for podcasts.
- We always credit sources for news, tutorials, and other articles; we link to other websites profusely because the Open Web is a beautiful thing and because it’s the right thing to do.
- We make MacStories the fastest website it can possibly be. We only use one analytics service and serve no ads or other media with creepy tracking codes attached.
- Finally, we write the Apple blog we would like to read ourselves. If readers do not find MacStories useful or inspiring, it means we’ve failed. Therefore, we should do whatever we can to make sure we deserve our readers’ time and attention every day.