Cody Fink

1547 posts on MacStories since January 2010

Former MacStories contributor.

[email protected]

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So How Does Apple Know You’re in the Store?

Long story short: An Apple employee at the Apple Store in Palo Alto, California, spills the beans on how they track customers in their stores. Employees armed with iPod touches get notified when customers enter the stores with their location-aware iPhones (for services like in-store pickup or an appointment), or when customers request help using in-store iPads. All the employee has to do is select a customer in a queue, get their position on an in-store map, and voilà! An an employee walks up to the customer and assists them.

While new Apple Store customers may be dazed by the busy store’s atmosphere and integration with technology, experienced shoppers can take advantage of a unique shopping experience tailored for the customer.

We’re basically seeing the map-side of Apple’s in-store toys like Concierge, Scout, iQueue, etc. This isn’t new technology, but as geeks it’s nice to get behind the scenes sometimes.

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Game on Santa: Best Buy Wants to Put Apple Products Under your Tree this Holiday Season

Apple Store? What Apple Store? You only need to visit your local Best Buy, America’s most well known consumer electronics store and Apple authorized reseller. Best Buy is going all out this Holiday Season with their “Game on Santa” commercials, this one in particular featuring mom as she shops for the latest Apple products. The latest in the series features FaceTime on the iPad 2 along with a variety of other products on one Best Buy’s Apple tables, with an employee reminding the viewer that they’re a one-stop shop for iMacs, MacBooks, and just about anything else you’d find in one of those fancy Apple Stores. We sell Apple stuff too!

The scene then cuts to Christmas Eve as Santa drops in, mom decidedly looking victorious having beat Santa at his own game. If Best Buy’s representation of a good Christmas is accurate, there’s going to be some seriously happy kids come Christmas morning.

Best Buy can’t give you Apple’s self-checkout shopping experience or expertise from someone at the Genius Bar, but if a jam-packed Apple Store isn’t a good idea of your good time, then Best Buy makes an OK pit-stop to pick up Apple accessories. At the very least, the Game on Santa commercials are entertaining, and you can catch Best Buy’s Apple focused promotion after the break. Gifts Under $100 isn’t bad either.

[AppleInsider via TUAW]

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Tell Me Again How iPad Demand Is Waning→

Tell Me Again How iPad Demand Is Waning

Piper Jaffray analyst Gene Munster surveyed a few Apple stores on Black Friday and found that iPad sales per hour were 68 percent higher than they were a year ago. On average, the stores Munster visited sold about 14.8 iPads per hour, up from 8.8 iPads per hour last year, more than enough to support the analyst’s projection of 13.5 million iPads sold in the December quarter.

If you’re still not convinced that Apple sales are stronger than ever based on Gene Munster’s findings, you only have to look as far as Chris Whitmore from Deutsche Bank whom checked in with over 200 stores on Black Friday. Of around the one hundred Apple Stores he got in touch with, 75% of the stores were sold out of the iPhone 4S by the end of Black Friday. In AT&T and Verizon stores? 50% sold out (Sprint apparently had adequate stock).

According to AppleInsider:

Whitmore also found strong iPad and Mac sales in his own surveys, and in particular noted that consumers showed strong support for Apple’s thin-and-light MacBook Air. He said the entry-level 11.6-inch MacBook Air, aided by a 10 percent discount on Black Friday, was the most popular option in the MacBook Air lineup lineup.

The 11.6-inch MacBook Air, on sale for $898 on Black Friday, is a comfortable size and a great all-around laptop. If you were in the market for a new laptop, the $101 discount on MacBooks was nice to take advantage of. Similarly, iPads starting at $458 (a $41 discount) pushed many of the right buttons for savvy shoppers.

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The 15-inch MacBook Air Appears on the Horizon

MacBook Air

MacBook Air

Rumor has it that Apple’s current lineup is going to be refreshed early next year with a new addition to the Air family. Digitimes reports that panel suppliers are currently pumping out 11.6-inch, 13.3-inch, and 15-inch displays for inclusion in the next lineup of MacBook Airs.

I wouldn’t be surprised if Apple added a big brother to the MacBook Air family. Morgan Stanely and NPD figures are estimating that the MacBook Air now accounts for 28% of Apple’s notebook shipments as of October. MacBook Airs are selling in volumes.

The latest 15-inch rumor comes just two weeks after Digitimes reported a new 15-inch model was slated for March, as upstream suppliers started moving components.

Estimated by the product planning, mass shipments of the notebook device will start in March and could be cataloged in either the MacBook Air or MacBook Pro line and could be cataloged in either the MacBook Air or MacBook Pro line.

Apple’s 11-inch and 13-inch MacBook Airs were last updated in July with Sandy Bridge processors and the inclusion of Thunderbolt.

It wasn’t known at the time if the 15-inch model was for a slimmer MacBook Pro or an updated MacBook Air. It looks like the rumors are pointing towards the latter, and it would make sense given the popularity of Apple’s ultralight laptops. It’s previously been suggest thated Apple’s line of MacBook Pros would get thinner sooner than later, but it’s possible Apple’s going to offer a bigger Air before the Pros are reinvented. [Digitimes via Macgasm]

Kickstarter: LandingZone is the Docking Station you Need for the MacBook Air

Everybody loves their MacBook Airs until they have to connect their Apple Thunderbolt Displays or external monitors, no thanks to the required connections on opposite sides of the chassis. I find it funny Apple would launch a MacBook that requires one to stretch the ATD cable around both sides of a laptop. Surely someone would come along and fix it.

InfiniWing’s LandingZone is a docking station for the MacBook Air thas aims to practically solve the hassle of connecting multiple cords and cables as you sit down at your desk. LandingZone adds two additional USB ports to the Air, includes an ethernet port and Mini DisplayPort for connecting to office equipment, has a port compatible with Kensington Locks, and includes a housing to secure your MagSafe adapter for charging the MacBook Air while it’s seated (power is still supplied via Apple’s MagSafe Power Adapter). As cables are routed out the back, you’ll have a cleaner desk to work on and more ports to connect USB drives, wired keyboards, and other peripherals to.

LandingZone is brilliantly simple, featuring a latch mechanism that clamps the hub to the required ports on either side of the MacBook. As the video on Kickstarter (which is one of the best Kickstarter videos I’ve seen to date) will show off, you simply lock and unlock the MacBook Air with an elegant lever at the backside. LandingZone is everything you’d likely want in a docking station without the bulk of traditional laptop docks. It’s small, smartly designed, and looks good.

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NeXT: The Hardware→

NeXT: The Hardware

In 1988, NeXT showed off prototype hardware and started shipping “beta” hardware — and software — the next year. The first machines didn’t ship until almost a year later. When approached about the delays, Steve Jobs replied: Late? This computer is five years ahead of its time!

Steven Hackett at 512 Pixels continues his mini-series on NeXT Computer with The Hardware, highlighting the important details in NeXT’s desktop offerings and design cues that are evident in the Apple of today.

Site note: I still can’t get past how elegantly modern the NeXT Cube is. Nobody would guess that it’s something out of the late 80s. I’d tell you it’s way more than just five years ahead of its time.

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Dousing the Kindle Fire with Fire (And Cooling Down)

I don’t doubt that the Kindle Fire’s usability matches its bargain bin price tag. David Pogue was pretty clear when he said, “You feel that $200 price tag with every swipe of your finger.” Reviews, ranging from forgiving to absolutely scathing, are mixed. On one hand, you have Andy Inhatko who loves the crisp text and the reading experience on the smaller, 7” display. On the other hand, the founder of Instapaper finds the reading experience to be absolutely awful. TUAW and GigaOM both posted comparative guides for consumers on the fence about which tablet to buy, straddling the line that the Kindle Fire is good enough because of its price-point. There is a common consensus:

  • The Kindle feels good in the hand thanks to its small form factor and rubberized texture.
  • The 7” display is impressive.
  • Amazon’s digital content can be easily purchased thanks to excellent store integration.
  • OS responsiveness varies, but overall is OK in comparison with higher-end tablets.
  • The Silk browser doesn’t perform akin to Amazon’s claims. It is as fast or slower than other mobile browsers.
  • The price is really the winner here.

Where the reviews differentiate is with the experience of actually consuming content, which is likely what consumers want to do with a tablet integrated with Amazon’s ecosystem. Ben Brooks writes that the Kindle Fire’s three main experiences, which are reading, watching video, and web browsing, are simply poor in comparison to its polished rivals (the iPad). Erick Schonfeld on the other hand writes the exact opposite, even giving the Kindle Fire’s often lauded browser a pass. From what I’ve seen, the big tech press has been giving the Kindle mostly fair but favorable reviews, with independent writers chomping down on the lack of a polished experience.

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The iPad’s Next LCD Panels could be Supplied from Sharp

Between quality control issues at LG Display that were finally reported as resolved in September, and the ongoing patent litigations between Apple and Samsung, Sharp could become the next display vendor for Apple’s iPads.

When the iPad 2 launched in March, Apple quickly turned to Samsung and Chimei Innnolux as customers complained of light leakage around the bezel of LG-based displays. For much of the year, a combination of quality control issues and late shipments had Apple turning to these other manufacturers to pick up the slack. At the end of August, LG Display finally shipped its due quota of four million panels. The iPad 2 didn’t begin shipping on time until after July. While LG Display expects supply shipments to return to normal, the failures of LG Display to correct its manufacturing issues on time and the untrustworthiness of Samsung would have Apple looking for alternatives. Sharp could be the premium candidate for future iPad displays, such as next year’s rumored Retina Display for the iPad 3.

According the Wall Street Journal, Sharp has reported they’ll begin mass-producing smaller displays at the Kameyama No. 2 plant in Mie Prefecture by the end of the year, a plant previously used solely for the production of TV panels. WSJ reports that Sharp already supplies displays for Apple’s iPhones, and that they could become the premier supplier next year with the introduction of newer models. Apple’s alleged investments in Sharp’s panel manufacturing facilities in Japan lend some additional credence to this claim.

Samsung Chief Operating Officer and President Lee Jae-yong said in October he had discussions with Apple Chief Executive Tim Cook about extending Samsung’s deal to supply parts to Apple through 2013-2014.

Component deals in a competitive market, however, may keep Samsung in the loop. With proof of manufacturing capability and the technology already in place, Samsung is still a critical component of Apple’s supply chain. At the end of the fourth fiscal quarter in September, Apple reported 11.1 million iPads sold compared to 4.2 million iPads sold just a year ago.

[via WSJ]

 

 

Apple Shares the Fun With New iPod touch Commercial

With the white iPod touch announced, it’s about time Apple time showed off their shiny new “phone without the phone”, giving the likes of Game Center, FaceTime, and iMessage well deserved close-ups in a brand new shell. Picture perfect in every frame, the new white iPod touch will be a hot gift for anyone who wants to stay connected with their friends with free iMessaging or take advantage of all the great apps that iOS has to offer. Thin and lightweight with a respectable video camera for quick home movies, I certainly miss its portability and thinness now that I have an iPhone. Share the fun this holiday season with an iPod touch, too-tight jeans, and a catchy tune that’ll have you dancing and bobbing in your office chair. Apple’s latest commercial can enjoyed on YouTube, or past the break!

[via Macgasm]

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