John Voorhees

3073 posts on MacStories since November 2015

John is MacStories’ Managing Editor, has been writing about Apple and apps since joining the team in 2015, and today, runs the site alongside Federico.

John also co-hosts four MacStories podcasts: AppStories, which covers the world of apps, MacStories Unwind, which explores the fun differences between American and Italian culture and recommends media to listeners, Ruminate, a show about the weird web and unusual snacks, and NPC: Next Portable Console, a show about the games we take with us.


Apple Is Using Differential Privacy to Improve Apple Intelligence

Apple has been using differential privacy for nearly ten years to collect its users data in a way that isn’t traceable back to an individual. As Apple explains in a recent post on its Machine Learning Research site:

This approach works by randomly polling participating devices for whether they’ve seen a particular fragment, and devices respond anonymously with a noisy signal. By noisy, we mean that devices may provide the true signal of whether a fragment was seen or a randomly selected signal for an alternative fragment or no matches at all. By calibrating how often devices send randomly selected responses, we ensure that hundreds of people using the same term are needed before the word can be discoverable.

The company has used the technique to analyze everything from the popularity of emoji to what words to suggest with QuickType.

Now, Apple is using differential privacy to mine the data of users who have opted into sharing device analytics to improve Apple Intelligence. So far, the technique’s use has been limited to improving Genmoji, but in upcoming OS releases, it will be used for “Image Playground, Image Wand, Memories Creation and Writing Tools in Apple Intelligence, as well as in Visual Intelligence,” too.

The report explains that:

Building on our many years of experience using techniques like differential privacy, as well as new techniques like synthetic data generation, we are able to improve Apple Intelligence features while protecting user privacy for users who opt in to the device analytics program. These techniques allow Apple to understand overall trends, without learning information about any individual, like what prompts they use or the content of their emails. As we continue to advance the state of the art in machine learning and AI to enhance our product experiences, we remain committed to developing and implementing cutting-edge techniques to protect user privacy.

For Genmoji, this means collecting data on the most popular prompts used to create the emoji-like images. Apple explains that written content is more challenging but that it can use an LLM to generate synthetic data like emails. The synthetic data is then sent to users’ devices who have opted into device analytics to determine which data matches actual user data most closely and frequently, again using differential privacy to prevent individual device identification.

Using differential privacy to improve Apple Intelligence without directly scraping user data is clever, but it does make me wonder why something similar wasn’t used to generate Apple’s large language models that were trained on the contents of the Internet. Perhaps that’s not possible at the scale of an LLM, or maybe that initial model needs a level of precision that differential privacy doesn’t offer, but I think it’s fair to ask.

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Apple Announces Global Close Your Rings Day

April 24th marks the 10-year anniversary of the release of the Apple Watch. To mark the day, Apple has announced Global Close Your Rings Day, encouraging Apple Watch users to meet their daily fitness goals.

If you have an Apple Watch and close your Activity rings on April 24th, you’ll get a special limited edition award on your watch and animated stickers in Messages. Apple is also giving away a special pin that the company says is inspired by the award, starting April 24, while supplies last.

In a press release, Apple’s chief operating officer, Jeff Williams said:

Apple Watch has changed the way people think about, monitor, and engage with their fitness and health. A decade ago, we introduced Activity rings — and since then, Apple Watch has grown to offer an extensive set of features designed to empower every user. People write to us almost every day sharing how Apple Watch has made a difference in their life, from motivating them to move more throughout the day, to changing the trajectory of their health.

For more on the event and statistics on the benefits customers who close their rings have seen, you can read Apple’s press release here.


Washing Machine X9: Spring Clean Your Mac Effortlessly [Sponsor]

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If your desktop and folders feel like a chaotic mess, Washing Machine X9 has you covered. It automatically organizes files, sorts documents into the right folders, and even helps optimize your Dock by prioritizing frequently used apps.

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OUr thanks to Washing Machine X9 for sponsoring MacStories this week.


Podcast Rewind: Speedy Drives, Dire Wolves, Jon Hamm, and Cameras

Enjoy the latest episodes from MacStories’ family of podcasts:

Comfort Zone

Chris has an external drive faster than you’ve ever seen, Matt has a new email app he swears isn’t his new favorite cult, and the whole gang does their best to redesign iOS and iPadOS.

This episode is sponsored by:

Rogue Amoeba - Makers of incredibly useful audio tools for your Mac.


MacStories Unwind

This week, we consider whether the dire wolf has actually been “de-extincted” and recommend a show on Apple TV+ and an excellent four-movie bundle.

This episode is sponsored by:

Rogue Amoeba - Makers of incredibly useful audio tools for your Mac.


Magic Rays of Light

Sigmund and Devon highlight Your Friends & Neighbors starring Jon Hamm, share early highlights from Blackmagic Design at NAB 2025, and recap their immersive VIP tours of Yankee Stadium.

This episode is sponsored by:

Rogue Amoeba - Makers of incredibly useful audio tools for your Mac.

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Podcast Rewind: Our Favorite Utilities and the Nintendo Switch 2 Hardware Story

Enjoy the latest episodes from MacStories’ family of podcasts:

AppStories

This week, Federico and I share some of our favorite utility apps, including Amphetamine, Text Lens, Gifski, Folder Peek, Mic Drop, Keka, and Marked.

This episode is sponsored by:

  • Rogue Amoeba: Makers of incredibly useful audio tools for your Mac. Use the code MS2504 through the end of April to get 20% off Rogue Amoeba’s apps.

NPC: Next Portable Console

This week, Federico, Brendon and I dive into Nintendo’s reveal of the Switch 2, analyzing the technical specifications, Mouse Control, the camera accessory, the new Pro Controller, Game Share, Nintendo’s strategy shift, and more.

This episode is sponsored by:

  • Rogue Amoeba: Makers of incredibly useful audio tools for your Mac. Use the code MS2504 through the end of April to get 20% off Rogue Amoeba’s apps.

NPC XL

On a special early-release epiaode of NPC XL, Brendon, Federico, and I go beyond the hardware to dig into the tech behind the games Nintendo announced alongside the Switch 2 and consider game compatibility, the debut of GameCube games as part of Nintendo Online, and more.

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Apple Immersive Video Utility Released

Apple has released a new companion app called Apple Immersive Video Utility for Vision Pro owners that allows them to organize and manage immersive content with the help of a Mac. The utility, which is available for the Mac and Vision Pro, allows users to view, stream, and organize Apple Immersive Video into playlists. The app supports more than one Vision Pro, too, synchronizing playback of content streamed from a Mac to multiple Vision Pros. Videos can also be transferred from the Mac app to a Vision Pro for watching them there.

Apple Immersive Video Utility.

Apple Immersive Video Utility.

The App Store description only touches on it, but Apple Immersive Video Utility, the company’s first new Mac app in a long time that wasn’t released as part of an OS update, appears to be designed for post-production work by video professionals. The app could also be used in group educational and training settings based on its feature set.

The Blackmagic URSA Cine Immersive Camera. Source: Blackmagic.

The Blackmagic URSA Cine Immersive Camera. Source: Blackmagic.

However, the fact that NAB, the National Association of Broadcasters, conference is going on this week suggests that the app is primarily designed for post-production video work. In fact, the app seems to go hand-in-hand with Blackmagic’s URSA Cine Immersive, an Apple Immersive Video camera that was also shown off at NAB this week, and DaVinci Resolve Studio 20, which supports editing of Apple Immersive Video.

To expand the library of available Apple Immersive Video, there need to be tools to create and manage the huge video files that are part of the process. It’s good to see Apple doing that along with companies like Blackmagic. I expect we’ll see more hardware and software solutions for the format as the months go by.


Podcast Rewind: Vibe Coding, Scrobbling, Mythic Quest, and Switch 2 Game Tech

Enjoy the latest episodes from MacStories’ family of podcasts:

Comfort Zone

Matt has built an Obsidian plugin with a fun name, Niléane is keeping the scrobbling dream alive, and everyone tries to find a great new Raycast extension.


MacStories Unwind

This week, the latest on the NVIDIA tech driving the Switch 2 and a new Donkey Kong game brings back podcast memories, plus Indiana Jones and the Great Circle and a super-slim Qi battery pack for your iPhone.


Magic Rays of Light

Sigmund and Devon highlight new Apple Original anthology series Side Quest and recap the recently wrapped season of its parent series Mythic Quest.

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AI Adds a New Dimension to DEVONthink 4

DEVONthink is a difficult app to review because its flexibility means it can serve a wide variety of purposes. I’ve been using it for the past few weeks as an archive and research companion that houses thousands of plain text files, but the app is capable of effectively replacing your Mac’s file system, storing and cataloging all sorts of files. With lightning-fast search, tagging, and a plethora of other organization methods, DEVONthink 3 has a well-earned reputation as a premier tool for researchers working with lots of files. However, DEVONthink’s capabilities are so varied that it can also serve as a text editor, an RSS reader, a read-later app, and a lot more.

Today, DEVONtechnologies is releasing a public beta of DEVONthink 4, a big update with a focus on AI, but with other new features and refinements to existing capabilities, too. Which of these features matters most to you will depend in large measure on how you use the app. I’m going to focus on the new AI tools because those are the additions that have had the greatest impact on the way I use DEVONthink, but it’s worth keeping in mind that the app offers many other tools that may suit your needs better.

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