Apple is entering the smart speaker space, and it’s doing that with a new product launching this December called HomePod.
Introduced at the end of today’s WWDC keynote, HomePod is a Siri-equipped smart speaker that specializes in music. Rather than solely competing with products like the Amazon Echo and Google Home, Apple is positioning HomePod as a hybrid product that does more. It contains many of the same capabilities of those assistant-equipped speakers, but adds one more thing: high quality audio. This makes it not only a competitor to the Echo and Home, but also to home audio systems like those offered by Sonos and Bose. This latter market is where Apple has so far focused its marketing, as reflected by the title of its introductory press release: “HomePod reinvents music in the home.”