I was reading Jason Tate’s (as always, excellent) Liner Notes column at Chorus over the weekend, and his comments on Apple Music’s approach to highlighting new releases resonated with me:
Every Friday I open up the Music app, go to the For You section, scroll all the way down to the bottom and look at the “New Releases” section. This section looks at your library and shows you new albums from the artists you have in your collection. It’s a quick way to see if I’ve missed anything big that I need to post about or want to listen to, as I prepare for this newsletter. There are a few things about this section that drive me nuts: it’s very hidden and hard to get to, it’s laid out weirdly and often misses artists I have in my collection, and it doesn’t have any way to show me singles from artists I like that were released or songs that are on upcoming albums from artists I like that were released over the past week. This entire section could be designed so much better and be so informative. They have all of the information needed to put together an incredibly useful page of new music that I’ve already signaled I’d like to know about, but don’t. The weekly New Music Playlists are nice, and often do include some things I want to know about, but they also are usually full of stuff I’ve already heard and have played multiple times. This missing feature is the single most frustrating part of Apple Music for me.
As much as I like using Apple Music (especially now that it offers time-synced lyrics), I’ve always been disappointed by its treatment of new music releases. I agree with every single issue mentioned by Tate: the ‘New Releases’ section is tucked at the very end of the For You page and laid out as a horizontal carousel that requires a lot of swiping; you can view the ‘New Releases’ page as a grid, which has sections for different weeks, but, in my experience, it only aggregates highlights for new releases from some of my favorite artists. The ‘New Music Mix’ playlist is not terrible, but it often comes loaded with stale data – songs I’ve already listened to multiple times and which shouldn’t qualify as “new” weeks after their original release date. Furthermore, I’ve found notifications for new releases for artists in my library unreliable at best: I occasionally get notifications for new albums, but never for new singles or EPs.
For people who want to stay on top of every new music release from their favorite artists, the tools available in Apple Music alone aren’t enough. And I understand why Apple doesn’t want to invest in this aspect of the service: not everyone runs a music-focused publication or needs to know about every single release for hundreds of artists every week. Since the unfortunate demise of Record Bird – the app that encapsulated my ideal new music release discovery tool – I’ve been building a new system to stay on top of music releases, and I’d like to explain how.
