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40 Years of Macintosh→

This morning, the Steve Jobs Archive remembered the 40th anniversary of the Mac with a message to its email subscribers that tells the story of when Rolling Stone photographer Norman Seeff and reporter Steven Levy visited Apple. It’s a great anecdote that captures the spirit of the team that created the Mac in the time leading up to its public unveiling.

The post also explains Jobs’ approach to building the Mac:

Steve knew that the very best work conveys the ideas and intentions of the people who created it. And he believed deeply that this team of engineers, designers, and programmers, who were also sculptors, photographers, and musicians—a team that integrated technology and the liberal arts—could create a machine for everyday people, “a computer for the rest of us.” 

At a time when computers were complex and difficult to use, it was a radical objective. To get there, Steve encouraged the team and protected them; he pushed them hard and shared his critiques. He asked them to sign their work like artists, even while reminding them that they were building a tool for others to use. “We’re going to walk into a classroom or an office or a home five years from now,” he promised, “and somebody’s going to be using a Macintosh for something we never dreamed possible.”

The Steve Jobs Archive has published a handful of stories to its email list since its inception, and today’s is one of my favorites. I do wish, though, that the Archive maintained a blog on its site for this sort of material. Locking these stories up in a third-party service like Mailchimp is a shame for a bunch of reasons.

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Author of ICONIC Marks the Mac’s 40th Anniversary with Over 1,000 Photos→

Jonathan Zufi, the creator behind the coffee table book ICONIC - A Photographic Tribute To Apple Innovation has dug into his archive of Mac photography to mark the 40th anniversary of the Mac with over 1,000 photos and videos that he’s taken and collected over the years, all of which are on display on mac40th.com. Here’s Zufi on the Mac’s milestone:

Over the past 40 years Apple developed and launched hundreds of products in and supporting the Macintosh line - culminating in 2024 with the latest range of M3 powered desktops and laptops which are technological marvels of speed, power management and design.

To celebrate this milestone, mac40th.com showcases every Macintosh desktop and portable Apple has ever made with hundreds of the photos taken as part of the work creating the coffee table book ICONIC: A Photographic Tribute to Apple Innovation (3rd edition now available up to date as of the end of 2023). The site also includes photos taken by Kevin Taylor, Forest McMullin and others (including video) that I’ve collected over the past 14 years.

Zufi’s website is wonderful. There’s so much to browse here. You can easily spend hours discovering old favorites alongside obscure curiosities. It’s the perfect way to spend some downtime and mark today’s anniversary.

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AppStories, Episode 367 – Apple Vision Pro Preparations, Questions, and Apps→

This week on AppStories, we kick Apple Vision Pro preparations into high gear, sharing the questions we still have about the device and discussing the apps developers are working on.

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On AppStories+, we look back at CES and the gadgets we’re excited about and disappointed with.

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Hands-On: Ford Debuts New in-Car Digital Platform with Dual-Screen Apple Maps via CarPlay→

Today, Ford announced its next-generation in-car infotainment system built on Google’s Android Automotive platform, which includes an expansion of its CarPlay support.

Chance Miller at 9to5Mac got a preview of the new system last week, which includes support for a variety of built-in apps but can also run Android Auto and CarPlay. As Chance explains, this isn’t the next-gen CarPlay Apple showed off at WWDC 2022, but it does represent an extension of CarPlay onto more screens in Ford vehicles:

As part of the new Ford and Lincoln Digital Experience, Ford is adding support for dual-screen Apple Maps for the first time. This means that when you start Apple Maps navigation on the primary CarPlay screen, the Apple Maps interface will expand into the instrument cluster display.

Be sure to catch 9to5Mac’s full hands-on video because it’s interesting to see how CarPlay has been embedded in a sort of Android Automotive wrapper, allowing drivers to access the apps chosen by Ford or the CarPlay apps are on their iPhones.

This approach makes far more sense to me than GM’s abandonment of CarPlay. However it also comes with a certain amount of visual dissonance between the design of the two systems, which I find jarring.

Also, don’t miss the end of the video where the person demoing the system breaks out a foldable Bluetooth keyboard and starts browsing the web because it has some very big in-car Viticci productivity vibes.

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The Vision Pro’s Most Important App Is Safari→

Interesting perspective by David Pierce, writing for The Verge, on how, for the time being, Vision Pro users may have to use Safari to access popular services more than they anticipated:

But what if you don’t need the App Store to reach Apple users anymore? All this corporate infighting has the potential to completely change the way we use our devices, starting with the Vision Pro. It’s not like you can’t use Spotify on the headset; it’s just that instead of tapping a Spotify app icon, you’ll have to go to Spotify.com. Same for YouTube, Netflix, and every other web app that opts not to build something native for the Vision Pro. And for gamers, whether you want to use Xbox Game Pass or just play Fortnite, you’ll also need a browser. Over the last decade or so, we’ve all stopped opening websites and started tapping app icons, but the age of the URL might be coming back.

If you believe the open web is a good thing, and that developers should spend more time on their web apps and less on their native ones, this is a big win for the future of the internet. (Disclosure: I believe all these things.) The problem is, it’s happening after nearly two decades of mobile platforms systematically downgrading and ignoring their browsing experience. You can create homescreen bookmarks, which are just shortcuts to web apps, but those web apps don’t have the same access to offline modes, cross-app collaboration, or some of your phone’s other built-in features. After all this time, you still can’t easily run browser extensions on mobile Safari or mobile Chrome. Apple also makes it maddeningly complicated just to stay logged in to the services you use on the web across different apps. Mobile platforms treat browsers like webpage viewers, not app platforms, and it shows.

As we saw when we surveyed the state of apps already submitted to the visionOS App Store, more companies than we expected have – for now – decided not to offer their apps on the Vision Pro, either in the form of native visionOS apps or iPad apps running in compatibility mode.

I think that “for now” is key here: if visionOS proves to be a successful platform in the long term (and early sales numbers for the Vision Pro seem encouraging), most companies won’t be able to afford ignoring it. And why would they? If the users are there, why shouldn’t they provide those users with a better app experience?

This idea is predicated upon the assumption that native apps still offer a superior app experience compared to their web counterparts. The tide has been turning over the past few years. Workflows that would have been unthinkable in a web browser until a few years ago (such as design and collaboration) can now live in a browser; the most popular AI service in the world is literally a website; the resurgence of browsers (with Arc arguably leading the space) proves that a new generation of users (who likely grew up with Chromebooks in school) doesn’t mind working inside a browser.

With this context in mind, I think Apple should continue improving Safari and extend its capabilities on visionOS. My understanding is that, in visionOS 1.0, Safari cannot save PWAs to the user’s Home Screen; I wouldn’t be surprised if that feature gets added before visionOS 2.0.

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Federico’s Evolving Setup→

Federico with the Z13 Acronym.

Federico with the Z13 Acronym.

Just like the App Store Review Guidelines, our Setups page is a living document. Federico and I are always tweaking and refining the gear we use, so it should come as no surprise that today, Federico updated his sections of the Setups page with new items, including his Asus gaming tablet from this week’s episode of MacStories Unwind and the accessories he used to mod his iPad Pro. He dropped a few items too.

Federico's iPad Pro mods.

Federico’s iPad Pro mods.

We’ve included a handy changelog at the top of the Setups page if you want to see the latest changes and will be linking updates here on the homepage to make it easy to follow along. I’ll have some updates soon too, but I’ve been waiting for a package for over a month that got stuck in Cologne, Germany. I’d love to spill the beans today, but what fun would that be? I’ll reveal what I’ve been up to soon enough.

Until then, here are the latest changes to Federico’s setup:

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Magic Rays of Light Joins MacStories, Apple Vision Pro, Immersive Video Details, and Journaling What We Watch with Shortcuts→

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This week on Magic Rays of Light, Sigmund and Devon are joined by Federico and John for a special announcement as well as recaps of Monarch: Legacy of Monsters and For All Mankind season four. Also, an overview of Apple Vision Pro release details and entertainment offerings, the latest Apple Original FYC and In Production news, and Devon’s new shortcut for journaling what you watch on Apple TV.

Show Notes

Send us a voice message all week via iMessage or email to [email protected].

Sigmund Judge | Follow Sigmund on X, Mastodon, or Threads

Devon Dundee | Follow Devon on Mastodon or Threads

Federico Viticci | Follow Federico on Mastodon or Threads

John Voorhees | Follow John on Mastodon or Threads

View our Apple TV release calendar on the web.

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Tom Coates on Integrating Threads with the Fediverse→

Just before the holidays, Meta held a meeting at its San Francisco offices with members from the fediverse community about its plans to use ActivityPub to integrate Threads with Mastodon. Last week, Tom Coates wrote a detailed post about everything covered during the meeting from Meta’s roadmap for Threads to Meta’s motivations, content moderation, and Threads’ algorithm, which is lengthy but well worth reading in its entirety.

Coates described Threads’ roadmap as follows:

  • December 2023 – A user will be able to opt in via the Threads app to have their posts visible to Mastodon clients. People would be able to reply and like those posts using their Mastodon clients, but those replies and likes would not be visible within the Threads application. Threads users would not be able to follow or see posts published across Mastodon servers, or reply to them or like then.

  • Early 2024 (Part One) – the Like counts on the Threads app would combine likes from Mastodon and Threads users

  • Early 2024 (Part Two) – replies posted on Mastodon servers would be visible in the Threads application

  • Late 2024 – A “mixed” Fediverse and Threads experience where you will be able to follow Mastodon users within Threads, and reply to them and like them

  • TBD – Full blended interoperability between Threads and Mastodon

The schedule struck Coates as both optimistic given the complexities involved and likely to be controversial because the early stages are lopsided in favor of integrating Threads into Mastodon and not the other way around. As Coates explains, there are technical, legal, and regulatory reasons for that, but that won’t make it any less contentious.

Scale is quite literally another huge problem for Meta that could easily lead to unintended consequences that cause problems for Mastodon users no matter what Meta’s intentions are. As Coates explains:

The community that Threads is planning to participate in is that of Mastodon servers federating with one another via Activity Pub. The estimates of this community are that there are about 9,500 separate mastodon instances participating in this ecology, with roughly 1.5 million Monthly Active Users (MAUs). This is a fairly substantial number but of course it pales in comparison to Meta more generally, which has closer to three billion active users. Or to put it another way, Mastodon users represent about 1/2000th of the number of people using Facebook/Instagram/Threads/WhatsApp etc. worldwide.

Threads itself has only been around for a few months now and it still towers over the rest of the Mastodon community in terms of users. It’s based on the Instagram user base, and Instagram users can opt in to use Threads with a single tap. Because of that—as of a recent earnings report—Meta can currently claim around 160 million total users and about 100 million MAUs for Threads alone. So, again, maybe we shouldn’t be thinking about Threads ‘integrating’ with the fediverse and instead think about Threads attempting to engage with the Fediverse without entirely crushing it in the process.

The entire post is worth reading because it explores interesting ways to deal with distributed content moderation, identity, public education about federation, and all the other large-scale problems that Threads will bring with it into the fediverse by virtue of its size and commercial goals as an ad-funded company. None of these issues will be easy to solve, and the meeting happened before an upturn in objectionable content served by the Threads algorithm to many users. However, I’m still encouraged by Coates’ overall reaction to the meeting and the teams at Meta who are working on integrating Threads with the Fediverse:

But I can report that in my opinion the teams building it and the integration seem to be decent people, trying to build something they’re excited by, wanting to be part of something new and truly federated, and wanting to be respectful and careful about how they do it. And whether or not you think their arrival in the space is a good thing, that apparent good faith and care has mitigated at least some of my concerns.

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AppStories, Episode 366 – Magic Rays of Light Joins MacStories, Plus Our Favorite Media Tracking Apps→

This week on AppStories, we are joined by Sigmund Judge and Devon Dundee, the hosts of Magic Rays of Light, a weekly show that explores the world of Apple TV and Apple Arcade, which has joined MacStories, to discuss the show’s move to MacStories as well as tvOS and the apps we use to track media.

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On AppStories+, Federico shares tips on how he’s worked around some of the limitations of Apple Podcasts’ queueing system.

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