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Apple’s Definition of a “Photo”

One of my favorite parts from Nilay Patel’s review of the iPhone 16 Pro at The Verge was the answer he got from Apple’s VP of camera software engineering Jon McCormack about the company’s definition of a “photograph”:

Here’s our view of what a photograph is. The way we like to think of it is that it’s a personal celebration of something that really, actually happened.

Whether that’s a simple thing like a fancy cup of coffee that’s got some cool design on it, all the way through to my kid’s first steps, or my parents’ last breath, It’s something that really happened. It’s something that is a marker in my life, and it’s something that deserves to be celebrated.

“Something that really, actually happened” is a great baseline compared to Samsung’s nihilistic definition (nothing is real) and Google’s relativistic one (everyone has their own memories). As Jaron Schneider wrote at PetaPixel:

If you have no problem with generative AI, then what Google and Samsung said probably doesn’t bother you. However, many photographers are concerned about how AI will alter their jobs. From that perspective, those folks should be cheering on Apple for this stance. Right now, it’s the only major smartphone manufacturer that has gone on the record to steer photography away from the imagined and back to reality.

I like Apple’s realistic definition of what a photo is – right now, I feel like it comes from a place of respect and trust. But I have to wonder how malleable that definition will retroactively become to make room for Clean Up and future generative features of Apple Intelligence.

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NPC’s Connected Takeover: I Got the RGB Going On

Friday is Relay’s annual Podcastathon for St. Jude. They’re raising money during Childhood Cancer Awareness Month, and the Podcastathon is a fun 12-hour live streamed show from your favorite Relay hosts that begins at Noon Eastern on Friday, September 20th. If you haven’t donated, yet, you can do so here. It’s a great cause that we’d love MacStories readers to get behind. For more details be sure to see my post from August.

As you can imagine, our pals Stephen and Myke are a little busy getting ready for their big show at the end of the week. So, they did something very trusting and handed over this week’s Connected episode to Federico who invited me and Brendon, his co-hosts on NPC: Next Portable Console, to join him.

The episode was a blast, covering topics like:

  • Flappy Bird’s questionable upcoming return to the App Store that was announced recently;
  • The devices we purchased in the aftermath of Apple’s Glowtime event and why;
  • Federico’s different approach to this year’s iOS and iPadOS 18 review and what it means for MacStories more broadly; and
  • How we’d fix Apple’s approach to videogames if we were in charge.

Plus, for the Connected Pro segment, subscribers got to hear all about our weird super powers.

Thanks to Myke, Stephen, and Federico for having Brendon and me on Connected today, so we could put a temporary NPC spin on the show.

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Apple Opens Up About Language Support for Apple Intelligence

Apple previously said Apple Intelligence will launch with support for U.S. English only, but other languages will be added over the next year. The company has gotten a little more specific than before with statements to The Verge and others that, over the next year, additional languages will include:

  • German
  • Italian
  • Korean
  • Portuguese
  • Vietnamese
  • and others

In addition, according to Allison Johnson at The Verge:

Apple’s AI feature set will expand to include localized English in the UK, Canada, Australia, South Africa, and New Zealand in December, with India and Singapore joining the mix next year. The company already announced plans to support Chinese, French, Japanese, and Spanish next year as well.

It’s good to see Apple becoming more open with information about its plans for Apple Intelligence language support. The iPhone 16 will be out this Friday, and Apple Intelligence’s language support will undoubtedly be a factor for many customers considering whether to upgrade to the latest model.

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Six Colors Celebrates Its 10th Anniversary

A decade is an eternity on the web, which makes Six Colors’ tenth anniversary something special. It’s weird how “web time” works. On the one hand, Six Colors feels like the sort of institution that’s always been there. On the other hand, it also feels like yesterday that Jason Snell and Dan Moren left Macworld and Six Colors got its start.

Here’s Jason on his immediate jump from corporate media to working for himself:

Ten years ago I took a leap into working for myself, not working in corporate media. For most days since, I’ve worked in my garage, writing articles for my site, recording podcasts, and writing the occasional piece for other places (including my former employer, which I couldn’t ever have predicted). Lauren and I agreed we’d spend six to nine months giving it a try before judging if it was a success or a failure, but it all started succeeding so quickly that we never really even got to the point where we needed to have the conversation. All of a sudden, Six Colors and Upgrade were my primary jobs… and they still are, here in 2024.

I can only imagine what those first weeks were like. I had the benefit of an overlap of nearly two years between my corporate job and MacStories and the transition was still hard.

The good news is that a decade later, Six Colors is going strong producing great writing and podcasts. Congratulations on ten great years.

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Chris Lawley’s iOS and iPadOS 18 Walkthrough

It’s been an unprecedented week for Apple’s OSes, with updates to every OS landing at the same time at the beginning of the week. Today we’ll publish our fourth and final OS review with Devon Dundee’s visionOS review, which means I’m finally getting a chance to catch my breath and enjoy what others have to say about Apple’s OSes.

If you haven’t seen it, Chris Lawley, co-host of Comfort Zone here on MacStories, has a fantastic walkthrough of iOS and and iPadOS 18 that covers everything from Home and Lock Screen customization and the all-new Control Center to updates to system apps like Freeform, Shortcuts, Safari, and Messages. The video is especially good if you’ve had a busy week and want to get up to speed on iOS and iPadOS 18 quickly.

Chris has included a lot of excellent lesser known tips in his video that will help you get the most out of the OS updates too.

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Craig Federighi on Apple’s Private Cloud Compute Architecture

Apple’s Craig Federighi was interviewed by Wired about the company’s Private Cloud Compute infrastructure that will handle Apple Intelligence requests that can’t be handled locally on-device. Federighi told Wired’s Lily Hay Newman:

What was really unique about the problem of doing large language model inference in the cloud was that the data had to at some level be readable by the server so it could perform the inference. And yet, we needed to make sure that that processing was hermetically sealed inside of a privacy bubble with your phone. So we had to do something new there. The technique of end-to-end encryption—where the server knows nothing—wasn’t possible here, so we had to come up with another solution to achieve a similar level of security.

Still, Apple says that it offers “end-to-end encryption from the user’s device to the validated PCC nodes, ensuring the request cannot be accessed in transit by anything outside those highly protected PCC nodes.” The system is architected so Apple Intelligence data is cryptographically unavailable to standard data center services like load balancers and logging devices. Inside a PCC cluster, data is decrypted and processed, but Apple emphasizes that once a response is encrypted and sent on its journey to the user, no data is retained or logged and none of it is ever accessible to Apple or its individual employees.

PCC is a complex system that leverages technologies that Apple has developed like the Secure Enclave, Secure Boot, and Trusted Execution Monitor to ensure customer privacy. Those technologies are backstopped by making every PCC server publicly available for inspection and verification by third parties. That said, Wired spoke to security researchers and cryptography experts who told the publication that although PCC looks promising, they hadn’t spent significant time studying it yet.

Cloud-based privacy is a tough problem to solve. I’m keen to hear what independent researchers think of Apple’s solution, once they’ve had more time to evaluate it. If PCC is as robust as Apple claims, it’s the sort of thing I could see Apple turning into a standalone product as worldwide regulation pushes tech companies to offer better privacy protections for their customers.

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Dezeen Highlights The Observatory, a New Event Space at Apple Park

Architecture and design site, Dezeen has an exclusive first look at The Observatory, a new events space built into the side of a hill at Apple Park. The building, which is near the Steve Jobs Theater, will open officially later today, presumably for the iPhone media event.

Apple’s global head of design (real estate and development) John De Maio told Dezeen:

When we built Apple Park, we wanted the entire campus to be seamlessly integrated into the landscape, and this building follows that same approach,

With its stunning views of the campus greenery and the mountains ringing the horizon, The Observatory truly is an extension of Apple Park, showcasing the best of California and the best of the natural environment around us,

The building brings in the natural stone, terrazzo and wood elements that are featured in The Steve Jobs Theater and across Apple Park. It’s a design that complements both the landscape and its neighboring buildings on campus.

The Observatory looks spectacular. Don’t miss the photos shared by Dezeen on its site.

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Bitmo Lab Opens Pre-Orders for a Delta Emulator-Friendly iPhone Case

Source: Bitmo Lab.

Source: Bitmo Lab.

Bitmo Lab, an affiliate of JSAUX, a videogame accessory maker, has announced pre-orders for an intriguing new iPhone case. The GAMEBABY case, which I came across on Overkill.wtf, is a two-part iPhone case that allows users to remove the bottom half, moving it from the rear of an iPhone to the front. The switch transforms your iPhone into a Game Boy lookalike with A and B buttons, a D-pad, Start and Select buttons, and more.

According to Bitmo Lab, the GAMEBABY’s buttons are capacitive, meaning they don’t require power, a Bluetooth connection, or other technology to work. It’s a simple solution that, when paired with the Delta iOS game emulator, should be able to play classic emulated games on the go with the added benefit of physical buttons.

How well the GAMEBABY works remains a mystery. Bitmo Lab’s website says the case is still under development, but you can pre-order one for the iPhone 15 Pro Max or iPhone 16 Pro Max with expected shipping in October for $19.99, which is 50% off the launch price.

I’ve pre-ordered a GAMEBABY and will report back after I’ve had a chance to use it for a while.

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Websites Increasingly Tell Apple and AI Companies to Stop Scraping

Wired reported today that many large websites are blocking Applebot-Extended, Apple’s artificial intelligence (AI) web crawler. Wired determined this by examining the sites’ public robots.txt file, which Apple says it respects, but some AI companies don’t. According to its research:

WIRED can confirm that Facebook, Instagram, Craigslist, Tumblr, The New York Times, The Financial Times, The Atlantic, Vox Media, the USA Today network, and WIRED’s parent company, Condé Nast, are among the many organizations opting to exclude their data from Apple’s AI training. The cold reception reflects a significant shift in both the perception and use of the robotic crawlers that have trawled the web for decades. Now that these bots play a key role in collecting AI training data, they’ve become a conflict zone over intellectual property and the future of the web.

With the release of Apple Intelligence around the corner, I suppose it makes sense to single out Apple here, but this is not really news. A study in July that Kevin Rouse wrote about for The New York Times concluded that websites are blocking web crawlers from all AI companies at a dramatic rate:

The study, which looked at 14,000 web domains that are included in three commonly used A.I. training data sets, discovered an “emerging crisis in consent,” as publishers and online platforms have taken steps to prevent their data from being harvested.

The researchers estimate that in the three data sets — called C4, RefinedWeb and Dolma — 5 percent of all data, and 25 percent of data from the highest-quality sources, has been restricted. Those restrictions are set up through the Robots Exclusion Protocol, a decades-old method for website owners to prevent automated bots from crawling their pages using a file called robots.txt.

The study also found that as much as 45 percent of the data in one set, C4, had been restricted by websites’ terms of service.

These numbers don’t seem to account for websites using server-side methods of blocking crawlers or Cloudflare’s tool, which could mean the decline in available data is underreported.

Still, it’s interesting to see more and more websites evaluate the tradeoffs of allowing AI crawlers to scrape their sites and decide they’re not worth it. However, I wouldn’t be surprised if the media companies that cut deals with OpenAI and others are contractually obligated to block competing crawlers.

I’d also point out that it’s disingenuous of Apple to tell Wired that Applebot-Extended is a way to respect publishers’ rights when the company didn’t offer publishers the chance opt out until after it had scraped the entire web. However, therein lies the explanation of why so many sites have blocked Applebot-Extended since WWDC I suppose.

What’s unclear is how this all shakes out. Big media companies are hedging their bets by making deals with the likes of OpenAI and Perplexity in case Google search continues its decline and is replaced by chatbots. Whether those are good bets or not remains to be seen, but at least they offer some short-term cash flow and referral traffic in what has been a prolonged drought for the media industry.

For websites that don’t make deals or are too small for AI companies to care about, I can see a scenario where some play along anyway, allowing their sites to be scraped for little or no upside. For those sites that choose to stay outside the AI silos, it’s easy to paint a bleak picture, but the Internet is resilient, and I have a feeling that the Open Web will find a path forward in the end.

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