This Week's Sponsor:

Incogni

Put an End to Spam, Scams, and Robocalls on Your iPhone

Posts in Linked

The Risk to Apple of OS Envy→

With the rerelease of iOS 18.0, the EU and the rest of the world will have two flavors of the iPhone’s operating system. As Jason Snell writes for Macworld, this is one of Apple’s greatest fears, but there are potentially bigger risks on the horizon for the company. As Jason explains:

…to me, the bigger danger is envy. It strikes me that Apple has tried to make residents of the European Union envious of other regions by withholding Apple Intelligence, at least at first. There are legal reasons to do so, of course, but it’s also a lesson to Europeans that if they support such a strict regulatory regime, they’re going to be left on the side of the road while the rest of the world enjoys the bounty of AI features inside iOS. (Whether that bounty actually exists is beside the point.)

Yet, when I consider everything being experimented with in the EU, I start to wonder if the envy is actually going to flow in the other direction. The Verge said that the iPhone is now “more fun” in the EU. Noted iOS expert Federico Viticci wrote that the EU version of iOS “is the version of iOS I’ve wanted for the past few years,” and that “we can finally use our phones like actual computers.”

As someone who loves clipboard managers and uses several apps that aren’t Apple’s defaults, I am warming up to their point of view.

I’m right there with Jason. At first, the differences between my iOS and Federico’s didn’t seem like that big of a deal. Sure, it was easier for him to access AltStore, but it’s available outside the EU if you jump through some extra hoops. However, over time, the differences have multiplied. I’ve also had the chance to try Apple Intelligence in 18.1, and although there’s more to come from Apple on the AI front, which could change my calculus, from where things stand today, I’d gladly trade iOS 18.1 for the EU’s 18.0.

Permalink

Apple Announces CFO Transition→

Apple's Luca Maestri. Source: Apple.

Apple’s Luca Maestri. Source: Apple.

Apple has announced that CFO Luca Maestri will leave that position effective on January 1, 2025, but continue at Apple to lead Corporate Services. Maestri will be replaced by Kevan Parekh, Apple’s Vice President of Financial Planning and Analysis, who has been at Apple for 11 years. Maestri has been Apple’s CFO for a decade.

In a press release issued by Apple, Tim Cook had this to say about Maestri and Parekh:

Luca has been an extraordinary partner in managing Apple for the long term. He has been instrumental in improving and driving the company’s financial performance, engaging with shareholders, and instilling financial discipline across every part of Apple. We’re fortunate that we will continue to benefit from the leadership and insight that have been the hallmark of his tenure at the company.

During his time as CFO, Maestri enabled essential investments and practiced robust financial discipline, which together helped the company more than double its revenue, with services revenue growing more than five times.

More details on Apple’s CFO transition are available in its press release.

Permalink

The DMA Version of iOS Is More Fun Than Vanilla iOS→

Allison Johnson, writing for The Verge on the latest EU-mandated and Apple-designed changes to iOS in Europe:

They’re getting all kinds of stuff because they have cool regulators, not like, regular regulators. Third-party app stores, the ability for browsers to run their own engines, Fortnite_,_ and now the ability to replace lots of default apps? I want it, too! Imagine if Chrome on iOS wasn’t just a rinky dink little Safari emulator! Imagine downloading a new dialer app with a soundboard of fart sounds and setting it as your default! Unfortunately, Apple doesn’t seem interested in sharing these possibilities with everyone.

And:

It’s starting to look like the company sells two different iPhones: one for people in Europe, and one that everyone else can buy. That’s weird, especially since keeping things simple and consistent is sort of Apple’s thing. But the company is so committed to keeping the two separate that it won’t even let you update apps from third-party app stores if you leave the EU for more than a month.

As I wrote on Threads (much to the disbelief of some commentators), I personally feel like the “DMA fork” of iOS is the version of iOS I’ve wanted for the past few years. It’s still iOS, with the tasteful design, vibrant app ecosystem, high-performance animations, and accessibility we’ve come to expect from Apple; at the same time, it’s a more flexible and fun version of iOS predicated upon the assumption that users deserve options to control more aspects of how their expensive pocket computers should work. Or, as I put it: some of the flexibility of Android, but on iOS, sounds like a dream to me.

Apparently, this thought – that people who demand options should have them – really annoys a lot of (generally American) pundits who seemingly consider the European Commission a draconian entity that demands changes out of spite for a particular corporation, rather than a group of elected officials who regulate based on what they believe is best for their constituents and the European market.

That point of view does Apple a disservice: rather than appreciating how Apple is designing these new options and collaborating with regulators, some commentators are just pointing fingers at a foreign governmental body. From my European and Italian perspective, it’s not a good look.

I think that Apple is doing a pretty good job with their ongoing understanding of the DMA. It’s a process, and they’re doing the work. I don’t find the installation of third-party marketplaces as horrible as others have painted it, and I’m excited about the idea of more default apps coming to iOS. Whether you like it or not, this is the world we live in now. A law was passed, and iPhones (and iPads soon) must be made more versatile. As a result, iPhones are more fun for people like me (a clipboard manager! Fortnite!), while very little has changed for those don’t care about new options.

Apple is adapting to this new reality. Perhaps more folks in the Apple community should, too.

Permalink

Procreate Will Not Include Generative AI in Its Apps→

Today on its website, Procreate announced that it would not build generative AI tools into its apps. The company’s position is clear and unequivocal:

Generative AI is ripping the humanity out of things. Built on a foundation of theft, the technology is steering us toward a barren future. We think machine learning is a compelling technology with a lot of merit, but the path generative AI is on is wrong for us.

We’re here for the humans. We’re not chasing a technology that is a moral threat to our greatest jewel: human creativity. In this technological rush, this might make us an exception or seem at risk of being left behind. But we see this road less travelled as the more exciting and fruitful one for our community.

In a short video on X.com, Procreate CEO James Cuda said:

I don’t like what’s happening to the industry, and I don’t like what it’s doing to artists.

I couldn’t agree more or be happier to see Procreate take a stand in defense of artists. Federico and I interviewed Cuda at WWDC, and although Cuda struck a diplomatic tone having just received an Apple Design Award for Procreate Dreams, it was clear to me then that we were unlikely to see generative AI in Procreate’s apps. For everyone who wasn’t in the room with Cuda that day, though, today’s statement should set their minds at ease. I hope we see more developers whose apps support creative fields take a similar stand.

Permalink

The Sound of Apple→

I thoroughly enjoyed this two-part series on the Twenty Thousand Hertz podcast about sound design at Apple and the care that goes into crafting sound effects and alerts that complement the user experience (speaking of the parts of Apple I still love).

I’ll be honest: like many other people these days, I don’t often hear sound effects at all since my iPhone is constantly silenced because I don’t want to bother people around me. However, sound plays an essential role for accessibility reasons and is an entire dimension of software design that is not treated like an afterthought at Apple. I especially appreciated how both episodes went into explaining how particular sounds like Tapbacks, Apple Pay confirmation messages, and alarms were created thanks to members of Apple’s Design team, who participated in both episodes and shared lots of behind-the-scenes details.

I hope we get a third episode about sound design in visionOS eventually. (I listened to both episodes using Castro, which I’m using as my main podcast client again because its queue system is unrivaled.)

Permalink

The Slow Decline of the Apple “Cult”→

The headline may be a little provocative, but this article by Matt Birchler encapsulates a lot of the feelings I shared on the latest episode of Connected following Apple’s decisions regarding the Patreon iOS app.

Part of this is that Apple is no longer the underdog, they’re the biggest fish in the sea. It’s simply not as fun to root for the most successful consumer company of all time than to root for the upstart that’s trying to disrupt the big guys.

But another part is that despite achieving massive success, Apple continues to make decisions that put it at odds with the community that used to tirelessly advocate for them. They antagonize developers by demanding up to one third of their revenue and block them from doing business the way they want. They make an ad (inadvertently or not) celebrating the destruction of every creative tool that isn’t sold by Apple. They antagonize regulators by exerting their power in ways that impact the entire market. They use a supposedly neutral notarization process to block apps from shipping on alternate app stores in the EU. Most recently they demand 30% of creators’ revenue on Patreon. No single action makes them the bad guy, but put together, they certainly aren’t acting like a company that is trying to make their enthusiast fans happy. In fact, they’re testing them to see how much they can get away with.

And:

And to be super clear, I think the vast majority of folks at Apple are amazing people doing amazing work, especially those in product, design, and development. There’s a reason that I use their products and there’s a reason I care enough to even comment on all this in the first place. The problems all stem from the business end of the company and I don’t know how to convince them that reputation matters. How do we convince them that they need the rebel spark like they used to have? How do we convince them there are more ways to increase their profits than by going after the paltry earnings of creators on Patreon?

It’s a pretty dark place to be when Apple’s biggest, long time fans are hoping that the US government will step in to stop them from doing multiple things that they’re doing today.

I couldn’t have said it better myself. On the latest Connected, I argued that it almost feels like there are two Apples within Apple: the company that designs the hardware products and operating systems I still love using, which I find superior to most alternatives on the market today; and there’s the business entity, which is antagonizing developers, creators, governments, and, in doing so, alienating customers who have been supporting them for years.

I don’t know how to reconcile the two, and I don’t think I’m alone in feeling this way lately.

Permalink

The Epic Cost of Tim Sweeney’s App Store Disputes with Apple and Google→

Source: Epic Games.

Source: Epic Games.

Epic Games launched its iOS alternative app marketplace in the EU today with three of its games: Fortnite, Rocket League Sideswipe, and Fall Guys. Those games are also available from AltStore PAL and will be available later from Aptoide, both of which offer alternative storefronts in the EU. Epic has also said that third-party games will be added by the end of the year.

According to Stephen Totilo, who interviewed Epic CEO Tim Sweeney and others earlier this week for his excellent newsletter Game File:

The company has spent hundreds of millions battling Apple and Google since 2020 to get to this point, Sweeney told Game File during an interview conducted earlier this week.

And, he added, Epic may have missed out on as much as $1 billion in Fortnite revenue in the process,

Tim Sweeney can be a little over the top at times when talking about his company’s disputes with Apple and Google, but his in-depth response to Totilo’s question about the impact of App Store fees on the mobile gaming industry are excellent and rang true to me. Both he and Altstore co-founder Riley Testut explained to Totilo that mobile gaming and Apple would thrive if fees were reduced, with Testut pointing to changes in App Review Guidelines about emulators and virtual machines as evidence of the positive results of competition.

For anyone in the EU interested in installing the Epic Game Store, Epic has published a walkthrough video on YouTube:

Permalink

Interview: Game Developer Zach Gage on Pile-up Poker and Resisting Dark Patterns→

Jason Snell has an excellent interview on Six Colors with Zach Gage one of the creators of Puzzmo and a ton of other games we’ve covered on MacStories over the years. Federico and I interviewed Zach ages ago on AppStories, and more recently at WWDC, and the only thing I like more than hearing him talk about game design and theory is playing his games.

As I read the interview, I was struck by the thoughtfulness with which Zach’s games are made, including this tidbit about Pile-Up Poker, the most recent addition to Puzzmo:

We have a lot of games on the website right now that are very cerebral and based on you and trying hard and being at your peak. And for me, thinking about how we balance a portfolio of games, I really wanted to have something in there that would be a lot more random every day and would still fit the guidelines that we have for Puzzmo. The game should be healthy. It should be a thing where you are creative and clever and improve your strategy. It should be something that anybody at any skill level can play and win, but people who are really highly skilled can play at a super high level and really compete.

Poker is one of my favorite games ever. I think it’s a magical game. For me, the biggest trick of poker is that you can play poker with your friends for 20 years and then someone can show up and have never played poker before and win. And that is something that doesn’t exist with, I don’t think, any other game. So it felt like the right kind of game to bring to Puzzmo to find something that fits that space. It would be super approachable, but also there’s a depth.

If you haven’t tried Puzzmo yet, I highly recommend it.

Permalink

Developers Getting Access to NFC Transactions via the Secure Element in iOS 18.1→

Earlier today, Apple announced another major new functionality coming to iOS 18.1: the ability for third-party apps to offer NFC transactions via the iPhone’s Secure Element:

Starting with iOS 18.1, developers will be able to offer NFC contactless transactions using the Secure Element from within their own apps on iPhone, separate from Apple Pay and Apple Wallet. Using the new NFC and SE (Secure Element) APIs, developers will be able to offer in-app contactless transactions for in-store payments, car keys, closed-loop transit, corporate badges, student IDs, home keys, hotel keys, merchant loyalty and rewards cards, and event tickets, with government IDs to be supported in the future.

This is coming in iOS 18.1, which will also mark the official debut of Apple Intelligence. Even better, Apple has published extensive documentation on the new APIs, from which I noticed one detail: in addition to overriding the iPhone’s side button double-click with a different app, a third-party app running in the foreground will still be able to initiate its own NFC transactions, even if you set a different default app.

Eligible apps running in the foreground can prevent the system default contactless app from launching and interfering with the NFC transaction.

And:

You can acquire a presentment intent assertion to suppress the default contactless app when the user expresses an active intent to perform an NFC transaction, like choosing a payment or closed-loop transit credential, or activating the presentment UI. You can only invoke the intent assertion capability when your app is in the foreground.

The irony of all this, of course, is that Apple is under regulatory scrutiny in both Europe and the United States regarding the inability for third-party developers to offer alternative wallets and tap-to-pay systems on iPhone. But as it’s becoming apparent lately, it seems there’s no greater project manager for new iOS features than the fear of regulation.

Permalink