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Rare Video Of Steve Jobs as Franklin Delano Roosevelt Surfaces

Rare Video Of Steve Jobs as Franklin Delano Roosevelt Surfaces

Network World (via MacRumors) managed to obtain a copy of an old internal inspirational video for Apple employees titled “1944”, starring Steve Jobs as U.S. President Franklin Delano Roosevelt. Serving as an in-house alternate version of Apple’s iconic 1984 commercial, “1944” was allegedly aimed at rallying Apple’s sales troops against IBM.

Set as a World War II tale of good vs. IBM, it is a broadcast-quality production (said to have cost $50,000) that was designed to fire up Apple’s international sales force at a 1984 meeting in Hawaii. A copy of “1944” was provided to me by one-time Apple employee Craig Elliott, now CEO of Pertino Networks, a cloud-computing startup located two blocks from Apple in Cupertino.

Make sure to check out the full video, backstory, and transcript of the entire video at Network World.

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QuickShot 2.0

QuickShot 2.0

I don’t only store text in Dropbox. Sometimes, I like to quickly send photos or videos shot with my iPhone or iPad to my Dropbox account – either into the standard Photos directory, or to a folder I’m sharing with the MacStories team. Previously covered on MacStories, QuickShot recently got an upgrade to version 2.0, adding a number of new features and optimizations to improve the way the app uploads photos and videos to Dropbox as soon as they are shot.

QuickShot is a standalone camera app that uploads media to any Dropbox folder. In version 2.0, the developer added support for specifying your own Dropbox path from a built-in browser. Similarly, you can now set custom file names for files that get uploaded – with default shortcuts for timestamps – opening the door for some interesting automation possibilities (imagine mixing up filename recognition with Hazel, or custom folders with IFTTT to save, say, receipts into Evernote). Custom path and file names definitely help in personalizing QuickShot even more (the app already allowed you to set custom file sizes for faster uploads).

The most notable feature of version 2.0, however, is “Capture Profiles” – a way to switch between different output settings for multiple scenarios.

The second goal was to transform QuickShot from a single-purpose app to one that could be easily integrated into powerful workflows. A single new feature called “Capture Profiles” you to go from shooting HD video of your kids and sharing it with the world through a shared folder to capturing business receipts and sending to Evernote using if this then that without the need for changing a bunch of settings. The app ships with a few great profiles by default but its really easy to create and customize them to suit your needs.

I am using QuickShot for photos and videos that I want to end up on Dropbox instantly, and I like the improvements of version 2.0. The app is $1.99 on the App Store.

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Should Apple Acquire Square and Foursquare?

Should Apple Acquire Square and Foursquare?

Mor Naaman makes the case for an acquisition of Square and Foursquare by Apple:

To summarize: after the deal, Apple will immediately become a giant payments company, with an installation base that is expected to encompass half of all mobile devices sold. The company will have the best local search abilities, far exceeding any existing recommendation engine. And due to its enormous reach, it will possess a payment system that merchants will line up to support. Who’s betting against this holy trinity? Not me.

The possibilities are certainly intriguing, and Naaman crunches some interesting numbers to show how making these two products “native” on iOS would benefit all the parties involved in terms of adoption, financials, and innovation. Obviously, while the possibility of Apple acquiring other companies always leads to interesting speculation and discussions, we should also keep in mind how Apple has been considering integration with third-party services lately. Twitter, for instance, didn’t get acquired by Apple, yet its mobile usage surged since the native implementation in iOS. While not nearly as “mainstream” as Twitter, Foursquare would certainly make for a possible third-party candidate to be directly supported in iOS, at least in theory (in practice, how would Apple implement a check-in service at a system level?).

It gets even more intriguing with Square. The company is very Apple-like in its approach to design and marketing, but it relies on extra hardware to work securely with credit cards. Assuming Apple would like, someday, to enter the mobile payment scene with the iPhone – perhaps through the oft-rumored NFC – wouldn’t it make more sense for Apple to consider an all-iPhone technology that handles payments exclusively through iOS and embedded hardware? A while ago, some people suggested Apple could even play around its marketing taglines and call an iOS payment feature “AirPay”. I actually believe such strategy would be perfect to push a possible next iPhone as an independent, no-extra-dongles-necessary payment device.

Location and payments are two areas that Apple will eventually address via new hardware and software, and Naaman makes a good case for the two biggest players in the field. Apple is also expected to show new features of iOS and OS X Mountain Lion at the WWDC 2012, which kicks off on June 11 in San Francisco.

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The NYT Investigates How Apple Sidesteps Billions In Taxes

The NYT Investigates How Apple Sidesteps Billions In Taxes

The New York Times this weekend published an in-depth article about Apple’s tax practices and specifically, how they have been able to “sidestep” billions in taxes through carefully chosen office locations for certain financial activities. For example, a small office in Reno, Nevada (shown above) manages and invests some of the companies cash - in a state where corporate tax rate is zero - compared to California’s 8.84% where Apple’s headquarters are.

Setting up an office in Reno is just one of many legal methods Apple uses to reduce its worldwide tax bill by billions of dollars each year. As it has in Nevada, Apple has created subsidiaries in low-tax places like Ireland, the Netherlands, Luxembourg and the British Virgin Islands — some little more than a letterbox or an anonymous office — that help cut the taxes it pays around the world.

The New York Times doesn’t suggest that there is anything illegal about what Apple does, every company tries to minimise the taxes they owe. Rather, it paints a picture of how tech companies in particular have been taking advantage of tax codes “written for an industrial age and ill suited to today’s digital economy”.

Apple, for instance, was among the first tech companies to designate overseas salespeople in high-tax countries in a manner that allowed them to sell on behalf of low-tax subsidiaries on other continents, sidestepping income taxes, according to former executives. Apple was a pioneer of an accounting technique known as the “Double Irish With a Dutch Sandwich,” which reduces taxes by routing profits through Irish subsidiaries and the Netherlands and then to the Caribbean. Today, that tactic is used by hundreds of other corporations — some of which directly imitated Apple’s methods, say accountants at those companies.

A particularly stark is example is to compare Apple to Walmart, Apple paid $3.3 billion in taxes from profits of $34.2 billion compared to Walmart who paid $5.9 billion in taxes from their $24.4 billion in profits last year. Apple was able to achieve that because it’s much easier to move digital products to low-tax countries than it is for Walmart to do the same, with their physical products.

When someone in the United States buys an iPhone, iPad or other Apple product, a portion of the profits from that sale is often deposited into accounts controlled by Braeburn, and then invested in stocks, bonds or other financial instruments, say company executives. Then, when those investments turn a profit, some of it is shielded from tax authorities in California by virtue of Braeburn’s Nevada address.

In their response to the NYT’s request for a comment, Apple focused on their US job-creation activities, stressing that their innovation and growth was providing benefits that go beyond just paying taxes. You can read their full response here.

Over the past several years, we have created an incredible number of jobs in the United States. The vast majority of our global work force remains in the U.S., with more than 47,000 full-time employees in all 50 states. By focusing on innovation, we’ve created entirely new products and industries, and more than 500,000 jobs for U.S. workers — from the people who create components for our products to the people who deliver them to our customers.

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“Send to Kindle for Mac” Now Available

“Send to Kindle for Mac” Now Available

Jacqui Cheng, reporting for Ars Technica:

More than three months after releasing software for Windows-users to send documents to a Kindle, Amazon has now released the Mac version. Announced on Tuesday afternoon, the “Send to Kindle for Mac” application allows Mac users to wirelessly send personal documents to their Kindles via drag-and-drop in the Dock or within the app itself. Users can also send documents to the Kindle by printing from any Mac application.

I have tried the new Amazon desktop utility, and it also allows you to upload files to your Kindle library (devices and Kindle apps) with a contextual Finder menu. The app comes with options to select the Kindle device you want to upload files to, and gets rid of the old email-based “file forwarding” system by integrating a simple upload status indicator within the main interface. Documents can be archived in your Kindle Library (which was recently introduced on Kindle for iOS), and there is an option to convert PDFs to Kindle format. A Getting Started guide with a list of supported file formats is available on Amazon’s website.

Download the “Send to Kindle” Mac app here.

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Ken Segall Remembers Noah Wyle and Steve Jobs’ “Moment Of Truth”

Ken Segall Remembers Noah Wyle and Steve Jobs’ “Moment Of Truth”

Ken Segall has posted a fun anecdote about Steve Jobs and actor Noah Wyle from 1999, when the two orchestrated a fake keynote opening address at Macworld.

Steve’s response surprised me. “No, that’s just it. I never said anything. This never happened — it’s all made up.”

So there you have it. It was all a lie. Granted, Steve wasn’t exactly under oath when he offered this testimony, but he did deny it emphatically. Maybe one day we’ll get a rebuttal from an eyewitness to the event.

Make sure to check out his post for the full story. Here’s a video of the “performance” on stage at Macworld 1999.

Ken Segall is also working on “Insanely Apple”, a book about Steve Jobs and the importance of Simplicity in his career, and inside Apple as a company. Segall worked alongside Steve Jobs and the Chiat\Day agency for a number of ad campaigns, including the original iMac’s one. We’ll have a review of Insanely Simple when it becomes available on April 26th. [image via]

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Mockups of 16:9 and “Bigger” iPhone

Mockups of 16:9 and “Bigger” iPhone

Dan Provost addresses recent speculation of a 4-inch iPhone with two interesting mockups of what a 16:9 and a 3:2 iPhone with bigger screen could look like:

The image above shows the current iPhone, a mockup of the alleged 16:9 phone, and a mockup with a bigger 3:2 screen at 300dpi, which measures 3.84” diagonally. I estimated that the physical size of the phone would need to increase slightly, getting taller in the 16:9 version and wider in the 3:2 version. I don’t think either of these size increases are deal breakers. The 3:2 version is actually still narrower than the iPhone 3GS.

Changing the aspect ratio of the iPhone would ultimately change the device’s experience, and developers would have to rework their apps for 16:9. Keeping the existing 3:2 ratio, lowering the pixel-per-inch count to make for a bigger screen, would still see some developers needing an optimization of their apps, but it’d have less consequences on the iPhone experience users are now accustomed to. And, aside from apps, let’s not forget that many websites have created custom mobile layouts specifically built for the iPhone’s 3:2 ratio.

The same question I asked for the rumored 7.85-inch iPad applies here: why would Apple want to change the iPhone’s screen? Apple doesn’t “have to” consider bigger screens just because its Android and Windows Phone 7 competitors are doing it, so unless Apple finds value in having a bigger iPhone screen, they won’t do it.

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OS X Abstract Art

OS X Abstract Art

Emilio Gomariz uses OS X to create abstract animations. With a combination of applications, window animations, keyboard controls, and QuickTime, he assembled a mesmerizing collection of digital art that mixes graphics and music for a unique result. For the “alternate gradients” animation, he wrote:

The “Spectrum” screen saver from Mac OS X is alternated by the use of five Quicktime video players which also reproduce the own screen saver in different times and sizes, following a decreasing and centered composition.

In the “ctrl tab torus” animation, on the other hand, he used the CTRL+Tab action of Photoshop to create a rotating spiral of windows with different colors. Or, again, in “Open_Close.txt”, he used dozens of open items with colored backgrounds to create a virtual accordion for the standard open/close animations of OS X.

The whole collection of videos shows great creativity and willingness to experiment with the digital graphics of our computers. Check it out here. [TUAW via Today and Tomorrow]

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Apple II’s 35th Birthday

Apple II’s 35th Birthday

Harry McCracken reports on the original Apple II’s 35th birthday:

You probably weren’t paying attention when a tiny company called Apple Computer introduced its second product, the Apple II microcomputer, at the West Coast Computer Faire on April 16 and 17, 1977. (I wasn’t.) You may never have owned an Apple II. (I didn’t.) But it’s still easy to get fascinated by the machine and its legacy. (I sure am.) And there are many ways to explore its world — many of which you can do without getting out of the chair you’re sitting in right now, thanks to the Web.

Make sure to check out McCracken’s post for a cornucopia of facts, anecdotes, and videos about the Apple II. Pictured above (via) is the Apple II Plus, a successor to the Apple II introduced in 1979, featuring improved graphics and disk-booting support in the ROM. Wikipedia is a good resource to learn more about the Apple II series today.

Also, don’t forget that registrations are open for the KansasFest 2012, an annual convention dedicated to the Apple II. Check out the schedule and list of presentations and workshops here.

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