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Apple: Donate Your Old iPads to Teach For America→

Apple: Donate Your Old iPads to Teach For America

Apple is asking US customers to donate their old first-generation iPads to Teach For America on its official Retail webpage. By visiting this link, you’ll notice a box on the right that says:

Your old iPad can help teach kids a thing or two. Donate your old iPad at an Apple Retail Store, and Teach For America will give it to a teacher in a low-income community.

As noted by Macnn, there’s no mention of tax deduction for the donation, but Teach For America is a corporation listed among those that provide tax deductions for direct donations. So if you’re interested in donating your old iPad for a good cause, give your nearest Apple Store a call to get more details. I wish there was such a program in Italy.

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Apple’s Role in Japan during the Tohoku Earthquake→

Apple’s Role in Japan during the Tohoku Earthquake

You know how in disaster movies, people on the street gather around electronic shops that have TVs in the display windows so they can stay informed with what is going on?  In this digital age, that’s what the Tokyo Apple stores became.  Staff brought out surge protectors and extension cords with 10s of iOS device adapters so people could charge their phones & pads and contact their loved ones.  Even after we finally had to close 10pm, crowds of people huddled in front of our stores to use the wifi into the night, as it was still the only way to get access to the outside world.

The Apple staff have done a terrific job in aiding the people of Japan in connecting with friends and relatives by utilizing the power of kindness and modern technology. FaceTime, iPhones, and WiFi available at the retail stores brought relief and comfort to families as the impact and aftermath of the earthquake was felt throughout Tokyo.

I’d also like to remind readers that you can contribute to earthquake and tsunami relief through the iTunes Store. Even a small amount like $5 goes a long way.

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Apple: Demand for iPad 2 Is “Amazing”→

Apple: Demand for iPad 2 Is “Amazing”

Speaking to The Loop’s Jim Dalrymple, Apple spokesperson Trudy Muller said the consumers’ demand for the iPad is “amazing”.

Demand for the next generation iPad 2 has been amazing,” Apple spokesperson Trudy Muller, told The Loop. “We are working hard to get iPad 2 into the hands of every customer who wants one as quickly as possible.”

Apple would not say exactly how many iPad 2s were sold over the weekend.

The launch of the iPad 2 saw long lines at Apple Stores across the US, delayed shipping times on Apple’s website and several retail stores sold out of units. A survey revealed 70% of iPad 2s are being sold to new customers, and an analyst predicted Apple would sell 600,000 copies over the launch weekend alone.

At this point, it wouldn’t be a surprise to see an Apple press release announcing 1 million iPads sold later this week.

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The Billion Dollar Smart Cover→

The Billion Dollar Smart Cover

I’m estimating that at least 60% of iPad buyers will get one. Based on an estimate of 36 million iPads sold in 2011 and an average price of $48 (70% polyurethane and 30% leather mix), the total revenue for Smart Covers will top $1 billion this year.

While waiting in line for the iPad 2, chit chat with the line neighbors eventually turned to Smart Covers. Quite a few people I was in line with wanted either the orange or green polyurethane Smart Cover, with only a few opting to get the (PRODUCT) RED leather model. I agree that more people will opt for the polyurethane covers at the entry price. Based on Horace Dediu’s prediction, Apple will possibly make more money selling Smart Covers alone than competitors selling tablets.

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What’s New In iOS 4.3 for Apple TV→

What’s New In iOS 4.3 for Apple TV

iLounge has posted its usual rundown of what’s new in the latest Apple TV software update, and this time it looks rather huge. One problem, though: why does Apple keep naming ATV software releases inconsistently with the rest of iOS devices? Internally the Apple TV displays “4.3”, but Apple calls it “4.2 software update”. This is beyond my understanding.

Anyway, the new sports applications baked into the ATV look great, especially the MLB.TV one with all those fancy graphics, interactive menus and HD video. I’m not baseball or basketball expert (but I like an NBA game every once in a while), but these apps seem really well done.

MLB.tv is available in all countries where iTunes Movie Rentals are offered, specifically the United States, Canada, Mexico, Australia, New Zealand, Austria, France, Germany, Ireland, Italy, Spain, Switzerland, the U.K. and Japan.

NBA League Pass on the Apple TV is available only in the United States. Although the NBA offers an International League Pass on its web site, this is different from the U.S. League Pass and cannot be used on the Apple TV—a U.S. League Pass account is required to login.

Together with the NBA and MLB.TV apps, a new redesigned keyboard with a “recent” option for quick input, new slideshows themes, time zone and HDMI output settings and the much-talked AirPlay support also made it into this update.

iOS 4.3 for Apple TV is a solid update. Check out the full roundup at iLounge.

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Why Do Movie Trailers Debut on Apple.com?→

Why Do Movie Trailers Debut on Apple.com?

If you’ve ever wondered why so many movie trailers become available on Apple’s website and not anywhere else, the answer is provided on Quora by a former Apple employee. It’s got Star Wars in it:

It started as a showcase for QuickTime, at the time of first launch we only had a handful of trailers and one or two studios. It was really the Phantom Menace trailer that put apple.com/trailers into the spotlight. Lucasfilm had posted a rather crappy trailer on their site, the team at Apple was appalled. Through DNS records, the web team at Apple managed to contact the Star Wars web team and set up a meeting. That single trailer showcased QuickTime’s quality over RealVideo by leaps and bounds, and quickly surpassed over 1 million downloads to become the most popular web video of the internet in that time.

He also mentions the Akamai distribution technology (a little startup at the time) made the difference when talking to movie executives and showing them the speed and reliability of Apple’s network. Plus, the webpage design is also pretty sweet these days. [via]

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Should You Buy a 3G iPad or Use Personal Hotspot?→

Should You Buy a 3G iPad or Use Personal Hotspot?

Jeff Carlson at Tidbits has a great piece about many iPhone and iPad owners’ recent question: should your next iPad be a 3G one, or can you just use Personal Hotspot through your iPhone? In short: it depends on how much data you use and how many devices you could be able to connect to the Personal Hotspot. But overall, the hotspot functionality of iOS 4.3 sounds like a great plan if you already have an iPhone and know you’ll be doing a lot of iPad 3G surfing.

So, in the end, the Personal Hotspot approach will be cheaper for AT&T users who use lots of data, and more expensive for those who can stay within the lowest limits. And it’s exactly the reverse for Verizon Wireless users, for whom the Personal Hotspot approach is slightly better for lower bandwidth users, but more expensive once you go beyond 2 GB of data.

Personally, I’ve grown accustomed to having an Internet-connected iPad whenever I need it, whether that’s on a familiar Wi-Fi network or taking advantage of near-ubiquitous 3G coverage (in Seattle, where AT&T’s coverage is generally good). As for ease of use, the fact that the iPad remembers the iPhone’s network password, and that the iPhone switches into Personal Hotspot mode easily, leads me to think that adding the extra step of enabling the hotspot wouldn’t be onerous.

From my experience with 3 Italia’s network, I can say my next iPad is going to be a WiFi-only one. The setup is easy and the iPad remembers the Personal Hotspot password, plus you can leave the hotspot set to “on” even when you’re not using so you won’t have to re-enable every single time. The iPhone won’t consume battery and everything will be left as it is. Personal Hotspot is just too good for me to ever want a 3G iPad.

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Former Apple VP Shares Thoughts on Steve Jobs→

Former Apple VP Shares Thoughts on Steve Jobs

Former senior vice president at Apple Jay Elliot shares some details and thoughts about Steve Jobs’ “modus operandi” in a recent article at Forbes. That’s an interesting read that, overall, seems to confirm what most people think about Jobs’ way of leading Apple to success:

Rare among corporate leaders, Steve has never made decisions based on a concern for market reaction. He simply is not influenced by whether investors and market analysts will think he’s doing the right thing. But the financial community has come to have confidence in him: his track record for making the right decisions is hard to argue with.

Now Steve is following the same frustrating modus operandi about the question of who will take over the helm of Apple should be be forced to step down for health reasons. Everyone who has ever worked closely with Steve knows that, for him, relinquishing control over any aspect of the company or its products is — well, difficult, to put it politely.

The key point, however, is this:

Over the years, Steve has generated a nearly uncanny ability to recognize talent and to recruit almost everyone he has ever set his eye on. The result is a team that inspires confidence for the future.

Many people still think Steve Jobs does everything at Apple from coding to design to marketing and app development, but they don’t understand Apple as a company is “simply” a well-oiled and functioning machine made of talented people.

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Engadget Reviews The New MacBook Pro→

Engadget Reviews The New MacBook Pro

Nilay Patel at Engadget on the new MacBook Pro:

Of course, there’s no getting around the fact that the MacBook Pro is still incredibly expensive and omits what should be no-brainer features – $2,199 for two USB ports and no Blu-ray drive? – but those are tradeoffs and prices professional Mac users have long become used to, just like this particular MacBook Pro design itself. Something tells us the next revision of the MacBook Pro will offer a more radical external redesign to go along with Lion, but that’s a long ways off – until then, this MacBook Pro represents the best blend of power, portability, and battery life we’ve come across to date.

I’ve never touched a Blu-ray in my life so that’s not really a problem for me, but I can see some Mac users willing to do whatever they want with those discs. Interesting tidbits: FaceTime does HD video calling but Photo Booth stills shoots at VGA resolution; no way to test Thunderbolt right now; it’s just a really powerful MacBook Pro.

In the meantime, AppleInsider reports Apple has enabled TRIM support for bundled SSDs in the 2011 MacBook Pros running Snow Leopard. Great news.

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