News.me, a new social reading experience for the iPad developed by technology incubator Betaworks and The New York Times, launched on the App Store a few minutes ago after much anticipation and speculation on whether or not the service could take on well-established “social magazines” like Flipboard and Zite. There’s no doubt the iPad has created a new market for this kind of applications: rather than presenting a series of links pulled from the top Google News or Techmeme, apps like Flipboard aim at showcasing content being shared by your friends on Twitter and Facebook. But while Flipboard simply collects all content shared in your timelines without applying any sort of filter for relevance and popularity, News.me wants to change the rules of tablet-based social reading experiences by offering a “smart” system that, thanks to data provided by popular URL shortener bit.ly, can filter out the most relevant items appearing in your Twitter timeline – and in someone else’s as well.
That’s the key point of News.me, the feature that will need to be tested in the long term to see if the experiment has a chance to survive in this crowded digital and social newsstand. Not only does News.me enable you to see what your friends are sharing (through tweets), it also lets you see what they are reading. And from this standpoint, logging into Twitter within News.me gives the app a whole new meaning when it comes to “Twitter integration.” It’s a huge bet for Betaworks and The New York Times: can the bit.ly-backed algorithm provide an efficient way to distribute personalized news to iPad users? More importantly, is it enough to convince people to pay $0.99 a week, or $34.99 a year? Read more