In Apple’s official response to the location tracking issue uncovered by security researchers last week, an interesting tidbit seems to confirm that the company is seriously committed to delivering improved mapping and navigation software to iPhone users by focusing on building a new “traffic service” to roll out publicly in the next couple of years. From the Q&A:
What other location data is Apple collecting from the iPhone besides crowd-sourced Wi-Fi hotspot and cell tower data?
Apple is now collecting anonymous traffic data to build a crowd-sourced traffic database with the goal of providing iPhone users an improved traffic service in the next couple of years.
The wording of the statement isn’t clear (some suggest “traffic” may be related to “internet traffic” according to specific locations), but let’s just play along and assume it’s linked to the turn-by-turn navigation software and new mapping features for iOS devices Apple has been rumored to be working on for a very long time. If “traffic” is related to navigation and mobile maps, there’s plenty room for speculation after today’s press release: in the past years, several job listings on Apple’s website hinted at open positions in the iOS team for map engineers and navigation experts, suggesting that Apple was working on its own proprietary solution to ditch Google Maps on the iPhone, iPod touch and iPad. The acquisitions of mapping companies Placebase and Poly9 in 2009 and 2010, respectively, gave some credence to the reports that pointed at Apple willing to become the next major player in the mobile mapping scene. Read more