A collection of Steve’s 6 biggest lies according to Brian Chen from Wired.
Posts in stories
Steve Jobs’ 6 Sneakiest Statements
Necessity vs. Want & Apple’s Mobile Pitch for The iPad
“The first truth is that by selling the iPad as an accompanying device, and not a stand-alone computer, you immediately instill this idea that it’s not necessary to own. You’ve already lost a lot of interest because people are thinking, “Why would I buy this device in addition to what I already own that already does these things and more?” Apple, if you believe that the iPad’s form of computing is the direction we need to go, you gotta make people ditch what they already have – even if it is a Macbook.”
iPad UX Interactions
Huge collection over at Designing Web Interfaces’ Flickr photostream, showcasing interactions snapshots for the iPad. From popovers to split views and 3d transitions, this is a must-have resource for developers who are about to create apps for the new device.
/via David Kaneda
iPad App Pricing
“Apple has also said that existing iPhone applications will run on the iPad and that they will be able to be “blown up” in size to be full screen. From reports I’ve heard and my own experience in the simulator, this doesn’t look very good. Developers will want to have an iPad specific interface built into their app. The amount of work to get an iPad app’s UI to have the great polish it should have is going to exceed that of the iPhone. This will mean higher development costs. Presumably with higher development costs, higher prices will come with it. The rub is that these universal applications are going to be subjected to the same price pressures from the iPhone side of the market because users will buying a single binary.”
Adobe and Wired Introduce a New Digital Magazine Experience
“Built on Adobe AIR and developed with Condé Nast, the tablet prototype we showed during the TED “Play” session illustrates the possibilities for magazine publishers to reach readers in new ways. The concept enables — in digital form — the immersive content experience magazines are known for, and allows new interactive features to stimulate reader engagement”
Magazines built with Adobe AIR on the iPad? I’m very skeptical about it.
Neven Morgan on 16:9→
Neven Morgan on 16:9
Every aspect ratio is a compromise. If a device is ever to be used in portrait mode - and my guess is that people will use the iPad in this book-like mode most of the time - that compromise must result in something closer to 4:3.
The Complexities of the Filesystem
“The professional might need access to the filesystem and even need multitasking in order to debug or configure apps. That’s cool, you will have access to that, however it’s not going to be the default mode. It’s like a car, you don’t care about how the engine works, you just want to go from point A to B. If it breaks you can take it to a professional that has access to the engine (the filesystem) or become a hacker yourself and fix the engine.”
When the PC is a Toaster
“Lots of the criticism around the iPad mimics the same criticism that Apple faced with the introduction of Macintosh. Macintosh was the first computer of the era to not ship with a programming language. For the enthusiast of the time, it was a huge issue. For the consumers, the inclusion of MacWrite and MacPaint was far more valuable and useful.”
Multitasking — What Does It Mean?
Great read over at Louie Mantia’s blog.
“While a computer can simultaneously run two applications at once, this does not mean a human can perform tasks in both applications simultaneously. For example, you cannot type two different messages in two different windows at the same exact time. While you are able to easily switch to another chat window or tab, you are not actually performing both tasks at the same time. Similarly, you are not able to read a tweet and read an article in your RSS feed simultaneously.
On a sidetone, take this into “real life.” You know when you’re with a friend in a busy coffee shop, and there’s a bunch of people talking? You focus on what your friend is saying while filtering out all the other people. It’s really hard (if not impossible) to truly listen to two people talking at the same time. Similarly, it is with your eyes. Try playing Super Mario Bros. while reading a book. Yeah, that didn’t work out so well. Your eyes are required in two locations. Remember when you were a kid and someone told you to try to rub your tummy and pat your head? Similar stuff, here. It’s impossible to give your full attention to multiple things. You can, however, sacrifice and divide your attention.”