Posts in stories

Why (and How) Apple Killed the $9.99 Ebook

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“Publishers joining Apple’s iBooks store are turning their back on Amazon and its vision of the flat $9.99 ebook. Apple forced the music industry to charge 99 cents per song, so why are they helping publishers set their own prices?

To screw Amazon.

The difference between Amazon and Apple is this: Amazon is very much in the ebook business to sell ebooks. They want you attached to their platform. That’s why the Kindle Reader is on both PC and iPhone, as well as the eponymous e-ink device. Ebooks are huge for them. They sell six ebooks for every 10 physical books. Apple, on the other hand, sells content in order to sell hardware. The iTunes Store, the App Store and the brand-new iBooks Store exist so you’ll buy iPods, iPhones and iPads, which is where Apple really makes money. iTunes revenue is just a bonus, though an ever fatter one with the explosion of the App Store.”


A Pilot’s Take on the iPad

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“Unlike a computer, which it essentially is, you don’t have to wait for it to get started. Turn it on and you’re doing something. It’s got wifi and Bluetooth and will be able to make use of 3G on some models, too, so you can be online even when you’re not near a wireless internet connection. That’s a huge plus for aviation use. For the record, though, my netbook will do all those things, too, with the addition of a plug in 3G card.

[…]

For non-aviation use, I’ll probably stick to my netbook–the virtual keypad on the iPad looks awful. But for flying, the iPad sounds like a dream chart reader. It’s going to be quick to turn on, it’s going to have a brilliant display, and it’s going to be supremely easy to use. Charts, especially IFR approach charts, are a natural.”


The iPad, Aristotle and the “OS Democracy”

“Constitutions which aim at the common advantage are correct and just without qualification, whereas those which aim only at the advantage of the rulers are deviant and unjust, because they involve despotic rule which is inappropriate for a community of free persons.”

- Aristotle -

I think we can still find a lot of wisdom in Aristotle’s words, even regarding our beloved technology world. Obviously Aristotle didn’t write anything about tech, but he did for politics and ethics.

I believe that Apple is doing nothing more than applying Aristotle’s concepts to his devices, both the iPhone and the iPad. I read a lot of negative comments about the recently announced iPad and its - again - closed system, but all these people don’t get the main point: a closed system is actually more open and reliable than an already-open one.

Let’s say Apple is the ruler and the iPhone / iPad is the country: with a closed OS (monarchy) Apple doesn’t want anyone else to get in their way of ruling. But clearly, Apple (the ruler) has the interest of his country at heart: it’s a strict type of government, yet focused on what’s best for the country (the device)

Other scenario: the country (iPad) is a democratic one. This means that the citizens (the users) are more directly involved in governing (OS), they can make requests and see them applied. Clearly, they only care about their own interest, they don’t want the best for the country: they just want the best for them.

Apple doesn’t want anyone to get in their way. They provide a closed OS, with strict rules and limitations but pay attention: having rules to follow is always better than having no rules. If you still think that “OS Democracy” is a good thing, please remember that many times in the past democracy deviated into anarchy. No authority means no control, and no control means terrible user experience. On the other hand, you could say that monarchy can deviate in tyranny. That’s true folks, but that’s where trust comes in: do you trust the ruler? Then you have nothing to fear. Can I trust some dude who wants flash on his iPad? Definitely not.

“We want flash” is the new “We want lower taxes”.



An Unproductive Piece About Simplenote

My dear readers, the perfect notes app doesn’t exist. What? You’re surprised? Come on guys, it’s a matter of fact that perfection isn’t part of this world, and as long as we can think about making something good, we’ll only be able to make something great. That’s the human nature. This concept applies to every kind of human creation: art, food, software. So what are we talking about anyway? We just strive to use / create something great, in the best way that’s possible. Back to notes, perfection doesn’t exist there either, greatness does. Well, let’s say that among 3000 notes app available in the App Store, maybe 10 of them are great. Do the math, you get the hang of how life works. But greatness alone isn’t enough: you should add a good dose of personality and usefulness to the mix. A system can be great and admirable, but it couldn’t work for someone. Summing up: I need a great notes app, it has to adapt to my personality and it should be useful. Can you believe I found all of this in Simplenote?

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Marco Arment on iPad Apps Sales

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“But there’s another dilemma: it looks like there will be significant pressure, both political and technical, for universal apps that run on both the iPad and the iPhone. Like multiple-iPhone owners, this only counts as one sale, since one purchase of the app will run on both devices. So for any apps that use a universal edition, their entire existing customer-base will result in zero new sales. “



An Open Letter to Loren Brichter, Developer of Tweetie

Dear Loren,

Let me state this straight up: I don’t want to sound like one of those creepy fanboys that daily knock at your door asking for a “BETA VERZION PLZZ”. These are just my thoughts, hoping that you won’t be disappointed by my position.

I understand that making a good app requires time. A lot of time. Guess how much time an high-quality app such as Tweetie would require. But the situation is getting a little bit awkward.I’m talking about Tweetie for Mac and the long-awaited 2.0 version which, in your words, was due to be released after Tweetie 2 for iPhone. You said Tweetie for Mac was upcoming back in September. It’s four months ago.

Now, please define “upcoming” Loren, because I don’t get it.

Really, I do understand that you don’t have a 30+ people working team and that you’re an independent developer, but you can’t treat the people who purchased Tweetie for Mac like this. They believed in your product, I still believe in it and I’m sure many other people do, but this is just wrong. Promising an upcoming huge update and then not giving a single hint about it. No news about the development, no replies to the users who daily ask you on Twitter about it - nothing.

I agree with the “don’t promise. just ship” policy, but the problem is you actually promised something months ago and never shipped anything. Not a single blog post about it. To me, it seems like you just don’t care about the situation and prefer to cover this buzz with silence. This is wrong.

And you know why? Because customers want to trust the person they’re paying. It’s not about “I give you money, you give me updates”, it’s about believing that the person you gave part of your money to will care about you and your trust in the future. I strongly believe that an application isn’t just some lines of code thrown up together, it’s so much more. A good application can change a life, I dare to say so. I would have never been able to achieve 10k Twitter followers if it wasn’t for Tweetie. It’s become part of my workflow, so seamlessly integrated that I just can’t imagine how can I work without it now.

But you’re making that fantasy a real thing, Loren. I’m finding myself looking for a new Twitter client for Mac everyday - I still haven’t found a good one. That’s because I still trust you, man. It’s just that I don’t understand this way of acting.

Glad to be proven wrong.

Your truly,

Federico Viticci


Neven Morgan on Third Party Apps for the iPad

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“Now think about app quality. Not being able to test on an iPad will suck for sure. That’s why responsible developers won’t ship before they’re happy, and irresponsible ones will churn out crap with the same speed and vehemence as always. You can’t stop stupid. Apple will hopefully reject unusably crappy apps, but beyond that, expect the same mix of pearls and dogcrap in the store as today.

I wouldn’t be surprised if top-rate developers such as EA, Rockstar, Activision, ngmoco got early units to test on. I also wouldn’t be surprised if a huge number of apps got iPadded without too much fuss, real units in developers’ hands or not.”