Looks like BMW is getting serious about iOS devices integration with their new car models. Engadget first detailed the system BMW was building to integrate iPads in their cars back in September; like it or not (I personally think it’s a little bit overkill) BMW thinks that’s how you’re supposed to enjoy using the iPad in the back seat.

A few days ago BMW launched an ad campaign to prove that what they have is the best way to use the iPad (and iPhone) on board – there’s no room for homemade stands and ugly wooden solutions. That’s really what the video is all about, check it out below.

Then, at the South Florida International Auto Show, BMW used iPads to show attendees additional information about cars through a custom iPad app as noted by TUAW:

The iPads will allow visitors to use the same configurator found on the BMW website to see what combinations are available and build and price their own favorite. Visitors can enter their contact information for a call from a local dealer or to schedule a test drive after the show.

That’s surely a clever implementation. I still don’t think user will find that iPad placement in BMW cars comfortable, though.