International Insurer Lloyds Testing iPads With Brokers

We reported many times in the past that businesses are jumping on the iPad. If you remember, Mercedes even decided to start using the iPad as a sales tool. Not to mention Forrester saying that iOS devices are ready for enterprise and Apple deploying even more Enterprise features in iOS 4.0 such as wireless app distribution (which I tested a few days ago, really works great) and better Entourage support.

Another corporation is now testing iPads, this time as a writing device - and trust me when I say there are hundreds of writing apps out in the App Store. Lloyds is working with brokers to deploy the tablet as a new business solution - 9to5mac reports.

The trial began this month and will see iPads used instead of the more traditional underwriting slips. Brokers, Marsh, Cooper Gay and RK Harrison Group are testing the Apple devices.

Martin South, CEO of Marsh UK, said: “We are committed to ending the inefficient practices that remain in the London insurance market.”

Toby Esser, group CEO, Cooper Gay Swett & Crawford, said: “We firmly supports this exciting iPad pilot, as we believe utilising portable technology will be a vital element in driving the future success of Lloyd’s as a competitive place to do business.”

I don’t know if the iPad will turn out to be a good fit for this, or whether brokers will find themselves using, say, Dropbox-powered text editors. We’ll see. I wouldn’t be surprised to see them testing internal-developed software, though.

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