What do average consumers who haven’t bought a tablet device think of the two most popular tablets out there? Most specifically, what’s people’s perception of the iPad and the Samsung Galaxy Tab? Do they think the devices cost basically the same or is it possible that, in some way, that perception has been altered by Apple’s strong success with the iPad?
A survey ran by Gene Munster’s team at Piper Jaffray reveals that, indeed, people seem to think the iPad is worth more than a Galaxy Tab – let’s look at the numbers. Gene Munster’s team ran this small survey of 65 people who don’t own a tablet. They showed two tablets to this people, a $629 iPad and a $599 Samsung Galaxy Tab. After that, they asked these consumers what “a reasonable price” for the devices would be.
They didn’t ask about the OS or the apps, they asked about the price. The money, simple as that. The results are interesting.
The iPad’s perceived value is around $430, $437 to be exact, while the Galaxy Tab’s one is $283. Basically, people think the Galaxy Tab is a cheaper device. Ouch. The iPad’s perceived value is well below the retail price, too, so I guess these consumers don’t like suggested prices anyway.
Maybe they just want to spend money on apps.
