Apple Gets into iPhone Case Business with “Bumpers”

You may have noticed that during the keynote Steve saved some space to talk about iPhone 4 accessories, but I guess many people didn’t pay enough attention to Apple getting into the iPhone protection business with its Bumpers.

Apple’s website says that you can dress up your iPhone 4 with a Bumper. Just choose on of the six colors available - white, black, blue, green, orange, or pink - and slip it around the stainless steel edge of the iPhone to protect it. They’re colorful, they’re nice, I bet a lot of people will go crazy about them.

What’s really interesting though is what 3rd party manufacturers of similar products are going to do, now that Apple has become a direct competitor.

Join

Access Extra Content and Perks

Founded in 2015, Club MacStories has delivered exclusive content every week for nearly a decade.

What started with weekly and monthly email newsletters has blossomed into a family of memberships designed every MacStories fan.

Learn more here and from our Club FAQs.

Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with apps, tips, automation workflows, longform writing, early access to the MacStories Unwind podcast, periodic giveaways, and more;

Club MacStories+: Everything that Club MacStories offers, plus an active Discord community, advanced search and custom RSS features for exploring the Club’s entire back catalog, bonus columns, and dozens of app discounts;

Club Premier: All of the above and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.

Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, Unwind, a fun exploration of media and more, and NPC: Next Portable Console, a show about portable gaming and the handheld revolution.

@[email protected]
@viticci.macstories.net
[email protected]