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Apple Gets into iPhone Case Business with “Bumpers”

You may have noticed that during the keynote Steve saved some space to talk about iPhone 4 accessories, but I guess many people didn’t pay enough attention to Apple getting into the iPhone protection business with its Bumpers.

Apple’s website says that you can dress up your iPhone 4 with a Bumper. Just choose on of the six colors available - white, black, blue, green, orange, or pink - and slip it around the stainless steel edge of the iPhone to protect it. They’re colorful, they’re nice, I bet a lot of people will go crazy about them.

What’s really interesting though is what 3rd party manufacturers of similar products are going to do, now that Apple has become a direct competitor.

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Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, Unwind, a fun exploration of media and more, and NPC: Next Portable Console, a show about portable gaming and the handheld revolution.

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