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Apple Launches New iPhone 4 Ad “Under The Covers” To Promote FaceTime, Again

A few minutes ago Apple launched a new iPhone 4 commercial (available on Apple’s website and Youtube channel) to showcase, once again, the FaceTime capabilities of the device.

The commercial is called “Under The Covers” and features a kid who thinks he’s talking to Santa via FaceTime, while on the other device there’s his father dressed as Santa and calling him from their garage. It’s a pretty sweet commercial. In September, Apple launched a series of ads to showcase the iPhone’s FaceTime features in Europe; other FaceTime ads had appeared in the U.S. in July. Apple also targeted the iPhone 4’s battery life and Retina Display with commercials aired in the past months.

Check out the video below.

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Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, Unwind, a fun exploration of media and more, and NPC: Next Portable Console, a show about portable gaming and the handheld revolution.

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