The Apple Watch can take an integrated strap or bracelet, or one with wire lugs. It totally changes the look of the watch, and swapping them couldn’t be any easier. Changing straps is one thing, but the attention to detail on the straps and bracelets themselves is downright incredible, and when I mentioned above that nothing comes close in this price range, it is very visible when talking about straps.

I’ve argued that the Apple Watch is first and foremost a watch. Benjamin Clymer has a great analysis of Apple’s announcement from the perspective of a “watch guy” with a deep expertise in this field.