As noted by MacRumors’ Richard Padilla, Apple today added a new channel to the Apple TV to celebrate The Beatles’ debut in the United States 50 years ago:

The channel allows users to view The Beatles’ groundbreaking performance on “The Ed Sullivan Show” for a limited time, and also offers download links to The Beatles’ U.S. releases, which are available digitally for the first time on iTunes.

The Beatles made their first appearance on American television on February 9, 1964, on The Ed Sullivan Show. From Ed Sullivan’s official website:

Never before had so many viewers tuned-in to a live television program, which with 73 million viewers, was three-fourths of the total adult audience in the United States. A music group from England had never crossed over into American culture in such a way, and, at the time, it wasn’t too common for a variety television show to book an English rock band. However, because Ed Sullivan traveled to England frequently, and had a great eye for talent, The Beatles caught his attention and earned a slot on his popular variety program on CBS.

After years of negotiations, The Beatles’ digital catalogue arrived on iTunes in 2010, with Apple celebrating the event with a press release and promotion on its website and iTunes’ front page. Apple has been adding standalone channels to the Apple TV in the past several months, including Yahoo Screen, PBS, Crackle, Bloomberg News, Vevo, Disney Channel, and The Weather Channel.