Apple’s ever-growing focus on services was on display during yesterday’s quarterly earnings call, and today the company is continuing that narrative by announcing a new partnership with American Airlines that enables Apple Music subscribers to stream music while flying, even without paying for in-flight Wi-Fi. From Apple’s press release:

Starting Friday, Apple Music subscribers can enjoy their access to over 50 million songs, playlists and music videos on any domestic American Airlines flight equipped with Viasat satellite Wi-Fi with no Wi-Fi purchase required. American Airlines is the first commercial airline to provide exclusive access to Apple Music through complimentary inflight Wi-Fi.

“For most travelers, having music to listen to on the plane is just as important as anything they pack in their suitcases,” said Oliver Schusser, vice president of Apple Music. “With the addition of Apple Music on American flights, we are excited that customers can now enjoy their music in even more places. Subscribers can stream all their favorite songs and artists in the air, and continue to listen to their personal library offline, giving them everything they need to truly sit back, relax and enjoy their flight.”

When it comes to hardware and software, Apple is famously known for maintaining a very closed ecosystem, but fortunately there’s mounting evidence that the company’s services approach will utilize a new playbook. Apple Music coming to Amazon Echo, AirPlay 2 and iTunes content being built into TV sets, and now this American Airlines deal demonstrate a desire to spread Apple services further than ever before.