When recommending products to consumers I always encourage them to look at it as an investment. Whether someone is buying a PC, TV, smartphone, or tablet, it is best to get one that is worthy of your money and will last. What makes the iPad Air interesting–from the view of personal computing–is the A7 processor.

Much has been written about the power of the A7. Creativity apps like iMovie and GarageBand run extremely smoothly and fast on the A7. I made a 4-minute high definition movie on the iPad Air and it exported in just under one minute. When I attempted the same on the iPad 4 it took just over three minutes. When it comes to exporting movies or even compressing video or a photo to upload to the web, send in an email, or even using AirDrop the A7 does it all faster.

Ben’s review of the iPad Air is different from the ones that have been published this evening, and he offers some practical advice.