When the young people of Tokyo want to go shopping, they head for Harajuku. A fabled wellspring of youth culture, the neighborhood offers international retail chains on its main streets and tiny purveyors of bleeding-edge fashion in its back alleys. On this Saturday morning in mid-December, a throng of extremely excited twentysomething men and women crowd into the grand opening of a 1,700-square-foot shop located across the street from H&M and Forever 21. As they enter the store, they’re greeted by two costumed characters: a deadpan bear and an exuberant

I’ve wanted to understand Line for a while now, and Harry McCracken published an in-depth look at the company today. Fascinating story and impressive ability to turn something “simple” like messaging into wholly different monetization routes.