Despite all the drama surrounding the App Store launch of HEY, the new email service from Basecamp, I never got around to actually trying out the service for myself. As a result, I was excited to see today that Josh Ginter at The Sweet Setup had published an in-depth first impressions review following a couple weeks of use. In short, he loves it:

To say this is a glowing first impressions review would be an understatement — in just two short weeks, HEY has shown itself to be the most revolutionary app or service I’ve ever tried.

While I may not be alone, I also know many folks who feel otherwise.

Which makes a lot of sense, I think. Email is one of the oldest digital technologies and it’s worked a specific way for a very, very long time. There will be some deeply engrained email habits out there, and old habits die very, very hard.

I also recognize that HEY likely works for a specific type of emailer. HEY appears to thrive with a multitude of daily email and may feel out of place for someone who has either worked out their email workflow, someone who incessantly unsubscribes from anything unworthy, or someone who relies on other forms of communication to get their stuff done each day.

I found Ginter’s review an excellent primer on HEY’s unique approach to email. If you love in-depth app reviews – and I hope you do – and have been wondering why some people are calling HEY the next Gmail, I highly recommend Ginter’s piece.