Apple released a new ad in its ‘practically magic’ series highlighting the video recording capabilities of the iPhone 7. The ad begins with a cinematic scene of two young actors performing Shakespeare’s Romeo & Juliet. The camera cuts to a third person perspective to reveal that it’s not a film playing in a theater, but a school play being recorded by a dad in the audience with his iPhone 7. The ad ends with the tag line ‘your movies look like movies on iPhone 7.’