Paul Goldberger from Vanity Fair writes about the collaboration between Jony Ive and Marc Newson, who’ve put together an assortment of 40 items to auction off for Bono’s Product (Red) anti-HIV campaign.

Two one-of-a-kind pieces—a metal desk and a special Leica camera—were designed by Ive and Newson in collaboration, specially for the auction. Several others, like a customized Steinway grand piano and a Georg Jensen silver pitcher, are variations on existing objects that Ive and Newson both liked and got the manufacturers to agree to tweak for the sale, generally by adding something red. (The Steinway appears to be entirely white, but when you lift its lid, the underside turns out to be painted an intense, brilliant red, while the pitcher has a red enameled interior.) A few other items, such as a circa-1990 Russian cosmonaut’s space suit and a sketch for one of Elvis Presley’s stage costumes from 1970, are objects Ive and Newson found and decided that they liked well enough to include in the auction as is.

One of my favorite quotes comes from Marc Newson.

Unlike art, Newson said, “design is not inherently valuable. How would we generate revenue?” In the end, he said, “we decided just to put together things that we love.”