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Releasing Games Through Apple, Valve, Nintendo And Sony’s Digital Storefronts

Swedish indie development studio Image & Form has released games for iOS, Nintendo devices, and Steam; next month, they will release Steamworld Dig for PS Vita and PlayStation 4. CEO Brjann Sigurgeirsson spoke to Edge about the differences between digital storefronts, suggesting that Apple could do a better job at selecting and working with indies:

The developer’s experience with Apple – or rather, the lack of it – suggests that the App Store’s greatest strength is also its greatest weakness. “So many games are coming out every day and the largely DIY submission procedures are so effective that it’s impossible for Apple to keep up personal relations,” says Sigurgeirsson. “A year and a half after having released a Game of the Week I met my first Apple representative in person, and many developers probably couldn’t tell you who ‘their’ person is. The ‘right’ Apple e-mail addresses used to be hard currency, real bargaining chips.”

In throwing its doors open and welcoming all comers, Apple has made it easy for developers to release a game, certainly, but perhaps it’s too easy right now. Sigurgeirsson would like to see Apple raise the entry level to the App Store – “make it a tiny bit harder to become a licensed developer, so that the average quality of the games goes up,” he says.