Great story by Liz Gannes on the first decade of Google Maps and its impact on society and technology.
I’d add this: as we enter the wearable era of mobile, it’ll be interesting to see how each platform owner will leverage the wrist screen space for mapping.
Apple is going to put at-a-glance directions on the Watch, and, as I assume the Maps integration will be deeper than what is going to be allowed to third-parties with WatchKit, that may be enough to make me reconsider my daily usage of Apple Maps.