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The 1986 Apple Collection

Update: Reader Rick Henson got in contact and let me know that he uploaded scanned copies of the entire collection, which you can view here. The other pages feature everything from Apple-branded paperclips, lapel-pins, Swiss knife, and of course, an Apple watch.

Dug up by The Trad, The Apple Collection is an amazing look at what Apple—a company often hailed for its tasteful, minimalist design—thought was awesome back in the ’80s. Namely, gaudy belts, logo-covered baseball caps, and the word “Apple” written in as many different variants of ugly lettering as the company could find. Sadly, no black turtlenecks or jeans are on display; Steve Jobs had been ousted from the company the year previous by former PepsiCo CEO John Sculley, and wouldn’t return for another 11 years. [The A.V. Club]

The Trad originally posted this back in 2011, but I only just saw it today when The A.V. Club linked to it. Suffice to say, the above image is just a taste of what you’ll get see if you view the full collection - which you’re going to do, right?

[via The A.V. Club]