Spot-on analysis by Neil Cybart on Apple’s product lineup:

At the Apple Watch introduction keynote, Apple changed its tune when explaining its product line. Instead of positioning product categories in such a way that each product played a specific role in our lives, Apple began moving down the path of consumers picking and choosing the devices that made the most sense for them. The now classic, “product profile” slide made its debut (pictured below). All of Apple’s primary products fit on one spectrum.

The message behind the slide was simple: each distinct product category possesses a different ratio of personal technology and power. The smaller the device, the more personal the technology.