But where Apple has disappointed recently is in novelty, or surprise. Perhaps this is unfair, but it’s real. Apple became the company that delivered “new”.  People got used to hearing about new stuff all the time — iPod nanos, iPhones, MacBook Airs, iPads — and now it seems like it’s been a while. The more people got, the more they wanted. And then you have to work even faster.

What really happened? Steve Jobs spoiled us with two mind-altering substances in quick succession — the iPhone and iPad. Meanwhile, the majority of people who have ever owned Apple products likely bought their first (and second…) during this period. So all of a sudden, a bunch of people who didn’t really pay attention to Apple before — people who never had to boot up a Performa with Extensions off, or upgrade RAM in a Power Mac 8500 — are now expecting some crazy new toy to appear every few years, whether it’s realistic or not.

This is certainly an honest perspective by Dan Frommer. Being the “Apple guy” among my friends, I get regular questions about “what’s really next for Apple” or “when is the watch coming out”. There is a natural tendency for humans to want “new” – imagine by customers who got the iPhone and iPad in the past five years alone.

The software and products Apple released this year are great, but many of them (game controller API, Touch ID, and even iOS 7 itself) seem to suggest Apple is laying the foundation for interesting new things to come.