I imagine this has to be one of the coolest jobs in the world. Apple’s product photos are both legendary and seen by millions of people world wide, either in advertisements in magazines, on Apple’s website, or sometimes even on sites like ours. Peter Belanger, a photographer whose clients include Apple, Nike, and Square, was interviewed by The Verge and asked how he recreates the kind of simplicity that Apple portrays in its marketing.
I need to have control over each and every surface so when the client asks for a highlight to be elongated, I can do that. It’s similar to working on a file in Photoshop: you don’t do all your work on one layer. I think of my lights as layers that I can adjust individually to get the desired results.
While Peter shoots with a Canon 5D Mark III, he’s also the same individual who shot the Macworld iPhone 4 cover with an iPhone 4 itself. His process and attention to detail are absolutely amazing.