Chris Welch of The Verge, reporting on a new Twitter feature rolling out today:

Beginning today, Twitter users can add images, videos, and GIFs to their retweets / quoted tweets. The company is rolling out this new feature across Android, iOS, and Twitter’s mobile website; it’s not on desktop quite yet, however. Adding media to a retweet works just like you’d expect: tap the “retweet with comment” option and then choose the image or GIF icon in the toolbar.

This feature is long overdue for the service, and Twitter’s design implementation appears solid. Displaying media when quoting a tweet that doesn’t have any seems like it wouldn’t have been particularly hard, but the real challenge is in media tweets quoting media tweets. Twitter’s solution works well: when a tweet containing media is quoted, and you add media to your retweet, the original tweet’s content is condensed to fill a space that’s not much bigger than before, ensuring timelines don’t get too cluttered with endless stacks of media tweets quoting media tweets.

Presumably, third-party apps like Tweetbot and Twitterrific will be granted the ability to create quote tweets with media as well. Currently, each app has its own way of displaying these tweets: in tweets with media that quote more media, Tweetbot shows the original media, while Twitterrific shows that of the retweet; however, Tweetbot does display both forms of media when viewing a tweet’s Detail screen.

In addition to bringing media retweets to more platforms, it sounds like Twitter has some other enhancements already in the works for the new feature, such as increased interactivity with quoted tweets.

Twitter already enables you to tap media thumbnails in quoted tweets to load that media in full, so it will be interesting to see what other interactivity the company plans to add in the future.