Adam Welch, writing at The Financial Times (via Ben Evans):

The wacky phone case made its catwalk debut at Jeremy Scott’s inaugural show for Moschino autumn/winter 2014. In keeping with the rest of the collection – kitsch, colourful, cute – it was shaped to resemble a packet of French fries.

I was in Porto Cervo last month, and I saw a Moschino boutique with the French fries case mentioned in the article. Initially, I thought it was silly, but then I looked around and all my friends and people who were checking out the store were pointing out how cool that case was because it was funny and unique.

While I’m not a case person, I’ve noticed an increase in popularity of these “wacky” phone cases – for iPhones and Android phones – over the past year. The numbers seem to prove that, just like old Nokia phones, the smartphone cover/case as a lifestyle accessory is back.