Behind The Scenes of “Sh*t Apple Fanatics Say”

Ken Segall (author of Insanely Simple) has posted an article detailing the story behind “Sh*t Apple Fanatics Say”, a viral video that ironically collects many of the things Apple fans typically say when “defending” the company and its (sometimes questionable) choices.

Produced by Scott Rose, Mac consultant and FileMaker Pro developer, the two videos of the series (Part 1, Part 2) have been viewed over 900,000 times on YouTube. Interestingly, the video started as a side project that should have been completed in a couple of days, but eventually the “team” behind it spent “one day of location scouting, one day of writing, 2.5 days of shooting and five days of editing”.

The pair wrote over 100 lines and recorded all of them at each location, and improvised as well. That resulted in over eight hours of video that had to be whittled down to just a few minutes.

Make sure to check out the full interview over at Ken Segall’s Observatory.

“Apple can totally survive with Tim Cook, as long as he keeps hiring great people like John Browett”.