Good App Store Screenshots

Speaking of good App Store practices for developers, Jen Gordon published (via Jeremy Olson) a nice overview detailing how users browse the App Store looking for screenshots and icons.

An app with a fantastic interface design will definitely increase sales. However, if all you publish are plain screenshots sans description of features and benefits – you’re missing a HUGE selling opportunity.

In the new iOS 6 App Store, icons and screenshots are more relevant than ever. Particularly with the new “cards” interface for search and genius, the application icon and first screenshot are what users immediately tend to look at, as titles get cut off after 12-15 characters and ratings have a smaller font than iOS 5.

On the other hand, because (on the iPhone) cards are displayed one after the other, developers have more chances to catch a user’s attention with good icons and screenshots. While swiping through search results, beautiful icons get immediately noticed, but the first screenshot has to instantly communicate the main purpose of the app, while showing some elements of its interface. It’s undoubtedly hard to find the right balance between communication and appearances (the coolest part of the UI might not be the most informative), but developers need to keep in mind that just like cards can get an app more visibility, it’s easy to swipe away to the next result.