Mozilla Challenges Apple & Google With a New Decentralized App Store Platform

Open Web Apps, the organization says, are hybrid of the web’s openness and the desktop’s convenience, access to hardware capabilities and more. The Store Framework will enable an unlimited number of interoperable App Stores to be hosted by anyone, and compete based on quality of user experience. The apps distributed through these stores can be free or paid and can run on any browser that supports HTML5, including mobile browsers.

Sounds a lot like a bigger version of the extension gallery to me, but good luck with that. Please notice the use of the word “integrated” in the video.