Tips For Releasing and Marketing Your New App

Good list of tips by Brett Terpstra that new developers should keep in mind for their app releases. I especially recommend the “What To Include” section:

Bloggers like links. It saves time when doing a quick mention and provides the material for deeper research if they decide it’s worth it. Include all of the most relevant links. Link to screenshots (don’t embed them) and your homepage or a press page.

A surprising amount of developers often forget to even mention their app’s name in emails we receive on a daily basis. Others mention it, but they don’t include a direct link to the App Store. Even worse, some developers send promo codes without mentioning their app’s name or direct link, so we can’t be sure what we’re being given, exactly.

From personal experience, I can say that having links to videos is also a huge plus. I’m not saying you should prepare dedicated videos for each blogger you’d like to try your app: I would suggest picking a few, and making screencasts with voiceover and picture-in-picture where you can explain the app, show how it works, and establish a different kind of indirect “eye contact” with the person on the other side of email. It takes time, but it’s worth the effort – especially if it’s the first time you’re promoting an app.

Read Brett’s excellent list of tips here.