We’ve mentioned before that AdMob was still existent in the App Store. Now AdMob CEO Omar Hamoui confirms that Apple hasn’t been enforcing their new policies.
CNET reports:
“They haven’t been enforcing (the new regulations) yet. We’re very appreciate of that.” Were Apple to actually enforce those terms, “it would mean we could not run ads on the iPhone at all,” Hamoui said, explaining that without the analytical data, AdMob couldn’t even track who had clicked on their customer’s ads. Advertisers won’t buy ads when they can’t even tell how many people had clicked on that ad, he said.
“The really rich pretty ads they’re doing are making advertisers and agencies think about what mobile means,” Hamoui said. “Anybody getting advertisers interested in mobile is a good thing. It’s not at all a zero-sum game.”
[via CNET]
