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Apple Airs New Apple TV Commercial Highlighting Siri, Apple Music Integration

Apple aired a new Apple TV commercial today starring Alison Brie and Nikolaj Coster-Waldau to highlight the Siri capabilities and Apple Music integration of the device.

In the ad, Brie and Coster-Waldau are practicing a kiss scene behind the scenes of a movie set by watching some sample footage on the new Apple TV. Both actors control video playback through the Siri remote, which can be used to scrub through video just by talking to it. After asking Siri to “find Game of Thrones”, the Siri remote is then used to play Jeremih from Apple Music.

The ad follows a string of short Apple TV commercials focused on quick app and game highlights. Earlier this week, Apple released tvOS 9.2 with improved Siri features, the ability to organize apps in folders, and more.

You can watch the ad below.

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Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, Unwind, a fun exploration of media and more, and NPC: Next Portable Console, a show about portable gaming and the handheld revolution.

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