Apple Airs New iCloud Commercial: Harmony

Earlier today Apple posted a new TV ad on its website and YouTube channel, this time about iCloud. Carrying a new tag line “Automatic. Everywhere. iCloud.”, the commercial focuses on practically every functionality of Apple’s cloud service, from Photo Stream and Calendar sync to app downloads, Address Book sync, and iBooks. In particular, the ad shows the kind of integration that’s possible with iCloud – the video briefly touches upon Automatic Downloads from one device to another, and more prominently features Photo Stream for photos and calendar events synced across devices.

The YouTube description of the ad reads:

With iCloud, the stuff you love is everywhere you need it. Automatically.

It’ll be interesting to see whether Apple will start using this new “Automatic. Everywhere.” marketing slogan elsewhere. In the meantime, check out the video below.

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Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, Unwind, a fun exploration of media and more, and NPC: Next Portable Console, a show about portable gaming and the handheld revolution.

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