Apple Airs New ‘The Future of Television’ Apple TV Ad

Apple aired a new one-minute Apple TV ad today, once again highlighting the device’s new Siri features and native app platform.

Your favorite TV shows, movies, games and more are on Apple TV. The future of television is apps.

The commercial – unlike the company’s recent iPhone ads – doesn’t feature any voiceover; instead, it draws from Apple TV’s selection of apps and content to show brief snippets of popular movies and TV shows from Netflix and iTunes, footage from the NBA app, scenes from The Simpsons and Pixar’s Inside Out, and more. As for apps, games such as Asphalt and Guitar Hero Live make an appearance alongside icons of other apps from the Apple TV Home screen.

The commercial is an extended version of Apple’s shorter Apple TV videos and is part of a campaign that also includes billboards reminiscent of the company’s iconic six-color logo. You can watch the video below.

Join

Access Extra Content and Perks

Founded in 2015, Club MacStories has delivered exclusive content every week for nearly a decade.

What started with weekly and monthly email newsletters has blossomed into a family of memberships designed every MacStories fan.

Learn more here and from our Club FAQs.

Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with apps, tips, automation workflows, longform writing, early access to the MacStories Unwind podcast, periodic giveaways, and more;

Club MacStories+: Everything that Club MacStories offers, plus an active Discord community, advanced search and custom RSS features for exploring the Club’s entire back catalog, bonus columns, and dozens of app discounts;

Club Premier: All of the above and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.

Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, Unwind, a fun exploration of media and more, and NPC: Next Portable Console, a show about portable gaming and the handheld revolution.

@viticci
@viticci
@[email protected]
@viticci.macstories.net
[email protected]