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Apple Announces iPhone 8 and 8 Plus (PRODUCT)RED Models

Today, Apple introduced a (PRODUCT)RED version of the iPhone 8 and 8 Plus. Following in the footsteps of last year’s (PRODUCT)RED iPhone 7 and 7 Plus, Apple has introduced a special edition of its latest iPhone 8 to benefit the charity (RED). A portion of the profits generated by the new iPhone will be donated to (RED) to help fight AIDS.

The new iPhones, which were leaked via an internal Virgin Mobile memorandum, have a red back like the iPhone 7 did, but this year, the bezel of the (PRODUCT)RED iPhone is black instead of white. The new phone comes in 64GB and 256GB storage configurations and goes on sale online tomorrow, April 10, 2018 starting at $699 and will be available in stores Friday. In addition, Apple will release a new PRODUCT(RED) Leather Folio tomorrow for $99.

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John is MacStories’ Managing Editor, has been writing about Apple and apps since joining the team in 2015, and today, runs the site alongside Federico.

John also co-hosts four MacStories podcasts: AppStories, which covers the world of apps, MacStories Unwind, which explores the fun differences between American and Italian culture and recommends media to listeners, Ruminate, a show about the weird web and unusual snacks, and NPC: Next Portable Console, a show about the games we take with us.

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