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Apple Highlights 3D Touch in New iPhone 6s Ad

Apple aired a new iPhone 6s commercial today, focusing on the 3D Touch capabilities of the device and what the functionality brings with iOS 9.

Modelled after the first commercial for the iPhone 6s and carrying the same “The only thing that’s changed is everything” tagline, the ad highlights the peek and pop gestures of 3D Touch for apps like Mail, Messages, Maps, and Instagram. Jamie Foxx makes an appearance during a brief Apple Music segment, and Apple also showcases Home screen quick actions, Mail gestures, and peeking flight information.

It’s a fun, fast-paced ad in the style of the first one, and it does a good job at communicating the time savings granted by 3D Touch gestures. You can watch it below.

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Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, Unwind, a fun exploration of media and more, and NPC: Next Portable Console, a show about portable gaming and the handheld revolution.

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