Apple Posts New iPad 2 Commercial: “Now”

Apple has posted a new iPad 2 commercial on its website and official YouTube channel entitled “Now”. Similarly to previous commercials, “Now” puts the focus on what is possible to do with an iPad 2, things like holding a book store in your hands, “listen to a magazine” or “touch the stars”. Apple’s short, elegant and concise iPad commercials want to capture the essence of the iPad as a personal device to do things that were impossible before.

Now, we can watch a newspaper; listen to a magazine; curl up with a movie; and see a phone call. Now, we can take a classroom anywhere; hold an entire book store; and touch the stars.

Because now, there’s this.

Among the featured apps, FaceTime, Spin Magazine, iBooks and the award-winning Star Walk. Apple’s previous iPad 2 commercials were called “We Believe” and “If You Asked”. Check out the new video below.

Access Extra Content and Perks

Founded in 2015, Club MacStories has delivered exclusive content every week for nearly a decade.

What started with weekly and monthly email newsletters has blossomed into a family of memberships designed every MacStories fan.

Learn more here and from our Club FAQs.

Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with apps, tips, automation workflows, longform writing, early access to the MacStories Unwind podcast, periodic giveaways, and more;

Club MacStories+: Everything that Club MacStories offers, plus an active Discord community, advanced search and custom RSS features for exploring the Club’s entire back catalog, bonus columns, and dozens of app discounts;

Club Premier: All of the above and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.