This Week's Sponsor:

Winterfest 2024

The Festival of Artisanal Software

Apple Posts New iPhone 6s Camera, Siri Commercials

Apple aired three new iPhone 6s ads today, showcasing the device’s new Camera and Siri hands-free capabilities.

The Siri ads are two brief videos that build upon Jamie Foxx’s previous appearance in Apple’s 3D Touch commercial. In the two ads, Foxx is shown activating Siri on an iPhone 6s Plus just by saying “Hey Siri” – one of the new Siri features in iOS 9 for the new iPhones. While they don’t show any of the new Siri commands for iOS 9, the ads focus on communicating that holding the Home button is no longer necessary to activate Siri, even if you’re not driving.

The 6s Camera commercial is a longer, 1-minute ad in the same style of Apple’s “The only thing that’s changed is everything” campaign. The video goes through all the new camera and photo functionalities of the 6s, including Live Photos, peek previews with 3D Touch, selfie flash, 4K video, and improved Slo-Mo mode. At the end of the commercial, Golden State Warriors’ Stephen Curry is shown scoring a three-pointer as recorded by an iPhone in Slo-Mo.

You can watch Apple’s new iPhone 6s commercials below.

Join

Access Extra Content and Perks

Founded in 2015, Club MacStories has delivered exclusive content every week for nearly a decade.

What started with weekly and monthly email newsletters has blossomed into a family of memberships designed every MacStories fan.

Learn more here and from our Club FAQs.

Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with apps, tips, automation workflows, longform writing, early access to the MacStories Unwind podcast, periodic giveaways, and more;

Club MacStories+: Everything that Club MacStories offers, plus an active Discord community, advanced search and custom RSS features for exploring the Club’s entire back catalog, bonus columns, and dozens of app discounts;

Club Premier: All of the above and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.

Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, Unwind, a fun exploration of media and more, and NPC: Next Portable Console, a show about portable gaming and the handheld revolution.

@viticci
@viticci
@[email protected]
@viticci.macstories.net
[email protected]